"Just as the economy has moved from tangible to intangible, reporting on the economy will move from the tangible to the intangible. That′s the migration from financial reporting to Balanced Scorecard reporting" (taken from the interview in the book) David P. Norton, co–author of the Balanced Scorecard
"Any company which just looks on financials and has a historic and short–term perspective, won′t last long." (taken form the interview in the book) Leif Edvinsson, thought leader an pioneer in intellectual capital management, former director intellectual capital at Skandia in Sweden
"Business success of enterprises from all industries is based increasingly on their capability to innovate and to create sustaining relationships with business partners and customers. Through investments in these areas they create intangible assets which represent, beside their human capital, the core of their corporate value." (approved by Henning Kagermann) Prof. Dr. Henning Kagermann, Co–CEO SAP AG
Foreward to the German edition.
About the Author.
PART 1. NEW CORPORATE VALUES.
Intangible Assets: The Foundation of a New Economy.
New Corporate Success Factors.
PART 2. THE NEW ENTERPRISE.
Openness and Transparency as Success Factors.
Value Creation through Structural Capital.
PART 3. NEW MANAGEMENT.
New Value Drivers Require a New Management Approach.
Architecture and Elements of the New Management System.
The New Performance Measurement and Accounting System.
New Management Processes and Concepts for the New Management System.
Implementing the New Management System – New Roles for Managers.
PART 4. EPILOGUE.
Intangible Assets and the Wealth of Nations.
" a comprehensive collection of material and a rich source for ideas around the topic of intangible assets management " (is–report, September 2002)
" Daums suggestion which unites the best concepts available in the market is brilliant and typical for times " (Accounting, August 2002)