Battling for Competitive Advantage

  • ID: 2210370
  • Book
  • 240 Pages
  • John Wiley and Sons Ltd
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Praise for Business as War

"Kenneth Allard has provided a tremendous public service with his superb book, Business as War: Battling for Competitive Advantage. Colonel Allard demonstrates the thoughtful and balanced thinking that made him such an effective intelligence officer. Ken Allard also systematically unravels and explains the complexities of modern business and warfare. In doing so, he underscores the need for practical strategy, dexterous leadership, and unwavering ethics in our nation’s offices and boardrooms. This excellent book will prove helpful to business leaders as well as the academic community charged with explaining successful leadership of large organizations."
–General Barry R. McCaffrey, USA (Ret.), Professor of International Security Studies at West Point and NBC News Commentator

"Colonel Ken Allard doesn’t just have supreme military intelligence. His operational brilliance extends to the business world as well. Business as War teaches you that business is war and that Ken is the perfect commander–in–chief to follow into your business battles."
–Ron Insana, Co–Anchor, CNBC’s Business Center

"In war, they don’t give out medals for second place. In business as in war, you can’t win without first surviving. Increasingly, the business landscape looks more like a battlefield than a boardroom or shop floor. Written in a style that is ‘pure Allard,’ Business as War offers the hard–won wisdom from one warrior’s world to another. Read, laugh, squirm, survive, and win!"
–Scott A. Snook, Associate Professor, Organizational Behavior, Harvard Business School

"In the post–9/11, post–Enron environment, Ken Allard’s Ten Commandments of Military Leadership are directly applicable to today’s business CEOs. His perspective on what the military’s values–based leadership can teach business managers is invaluable."
–Tom Petrie, Chairman & CEO, Petrie Parkman & Co.

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1. Introduction.


2. Worlds Apart?

3. War as an Audit.

4. Building Leaders of Character.


5. Strategy: Deliver Us from Process.

6. Organizing for Victory: While Shooting as Few Bureaucrats as Possible.


7. Business Intelligence: Another Damned Thing They Didn’t Teach You In B School.

8. The Other Side of the Coin: Enterprise Security.

9. Testing Your METL: Or What to Do When the Mission Really Is Essential.

Chapter 10. Putting it All Together.

Epilogue: The After Action Review (AAR). 



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The author, a former army colonel currently featured as a military analyst on MSNBC and NBC News, is convinced that corporate America can learn vital lessons from the U.S. military. Business executives, according to Allard (Command, Control and the Common Defense), today function in a chaotic atmosphere dominated by globalization and rapidly changing information technology. He argues that recent corporate scandals such as the collapse of Enron as well as the high salaries of CEOs are symptomatic of the lack of leadership in industry, a loss that seriously impedes business success. Drawing on myriad examples from the military, Allard provides a series of war plans that he believes can change the corporate environment. Included is a recommendation to emulate the training followed at West Point to build idealistic managers, to devise overall military–like strategies rather than marketing plans and to be aware of and responsible for security programs to combat electronic terrorism. While Allard’s proposals to improve business leadership have merit, many of the military analogies are repetitive and forced. Much of his advice is delivered in an off–putting, hectoring tone that sometimes borders on bragging, and his potshots at former president Clinton feel inappropriate for a business manual.(Jan.) (Publishers Weekly, January 12, 2004)
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