"Steve is a true storyteller, and it′s his real–world stories that bring these rules to life. This book is both a great read and a practical guide to reaching the next level. Here′s something else that is irrefutable...Steven Little is the business growth expert!"
Lee Jones Publisher, Inc. magazine
"Steve goes straight to the heart of what makes business work and packs practical how–to′s from start to finish. More than just an engaging read, this book delivers the goods on how to create and sustain a winning small business."
Joe Calloway Bestselling author of Becoming a Category of One and Indispensable
"This is a readable, sometimes funny, and always wise book. It′s valuable both to small business owners and to the chambers and other organizations that serve small businesses."
Mick Fleming President and CEO, American Chamber of Commerce Executives
"′How to′ does not do this book justice. It′s the how to, where to, when to, who to, and why to take the strategic steps that will cultivate growth and harvest profits. Steven Little shows you AND HOW! Buy it now."
Jeffrey Gitomer Bestselling author of The Sales Bible and The Little Red Book of Selling
"Steven Little provides valuable insights that will help you lead your company on a course of sustainable growth and success. Ignore Little′s rules at your own peril!"
Andrew Field President of PrintingForLess.com Member of the Inc. 500 2002, 2003, 2004
About the Author.
Chapter 1: A Realist s View of the Small Business Landscape.
Chapter 2: Are You Really the Entrepreneurial Type?
Chapter 3: RULE 1: Establish and Maintain a Strong Sense of Purpose.
Chapter 4: RULE 2: Thoroughly Understand the Marketplace.
Chapter 5: RULE 3: Build an Effective Growth Planning System.
Chapter 6: RULE 4: Develop Customer–Driven Processes.
Chapter 7: RULE 5: Put the Power of Technology to Work.
Chapter 8: RULE 6: Attract and Keep the Best and the Brightest.
Chapter 9: RULE 7: See the Future More Clearly.
Appendix: Personality Tests That Measure Entrepreneurial Types.