∗ statistics, demand analysis and forecasting;
∗ financial analysis, operations and control systems; and
∗ future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
Data Collection and Sampling.
Further Statistical Techniques.
FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.
Budgeting and Control.
FUTURE TRENDS AND CONCLUSION.