Principles of Management in Export. The Institute of Export

  • ID: 2210706
  • Book
  • 352 Pages
  • John Wiley and Sons Ltd
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Based on the syllabus of the Institute of Export and the author s long experience of all aspects of export management and training, this book will how all areas of export practice can be integrated. The emphasis throughout is on profitable export management, covering the core topics of:

Running and structuring an export business

Measuring and benchmarking systems for assessing the business s profitability

Setting strategic goals, especially financial

Creating quantifiable reporting and control systems

In a clear and logical way, this book tackles the problems of communication, control and risk management that arise in doing business overseas. It is an ideal text fort those taking professional examinations in this field and for executives in export–driven businesses.
Principles of Management in Export is in the Principles of Export Guidebooks series, published in association with the Institute of Export, each of which covers a core area in the Institute s internationally renowned membership qualification. The series editor, Michael Brooke, is one of the world s leading authors on international business and export management, having written over 20 books in the field. Other titles in the series are:

Principles of Marketing

Principles of International Marketing

Principles of International Trade and Payments

Principles of International Physical Distribution

Principles of Law Relating to Overseas Trade

Principles of International Marketing Research
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List of Figures and Tables.

Foreword.

Series Editor′s Introduction.

About The Institute of Export Examinations.

Introduction.

Part I: The Business and Management Background: .

1. What An Export Business is All About.

2. Companies and Businesses.

3. How We Measure Our Progress.

4. Organizing the Information Laws.

Part II: The Basic Tools for Profitable Management:.

5. Management, the Business and the Finance.

6. The Trading and Profit and Loss Account.

7. How We Calculate the Profit.

8. Thinking About Costs.

9. Cash, and How It Flows In and Out.

10. The ′Why′ and ′How′ of Cash Flow Forecasting.

11. Cash, Stocks and Working Capital.

12. Prices and Costs (And Some Other Things As Well).

Part III: Putting it Together:.

13. Coping With the Uncertainties.

14. The Planning Process: Performance and Budgeting.

15. Information Technology and Exporting.

16. A Reminder of How it is All to be Fitted Together.

Glossary.

Appendices.

Index.

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James Conlan has spent many years in the fields of marketing, advertising, printing and publishing and has been closely involved in new product development as well as the establishment of overseas subsidiaries. He is now a full–time management educator with a specialist interest in the quantifiable and financial aspects of business. He is a Member of the Institute of Export and of the British Institute of Management.
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