––Clara Miller, president, Nonprofit Finance Fund
In this hands–on workbook, fund raising expert Marilyn Bancel shows you how to prepare your organization to embark on a successful capital campaign, detailing each step that must be taken before the launch.
Preparing Your Capital Campaign––part of the Excellence in Fund Raising Workbook Series––breaks down the preparation stage into practical, manageable parts, outlining in straightforward language such essentials as creating a campaign timetable, setting up the campaign committee, determining a campaign goal, and getting the whole organization ready for a fund raising drive. Packed with useful resources, this nuts–and–bolts workbook includes a campaign skills checklist, strategies for estimating fund raising costs, a sample campaign budget, and a list of Web sites tailored to the specific needs of fund raisers.
If you are brand–new to fund raising, the book offers a concise introductory chapter that lays out the basics and answers the key questions about capital campaigns. More experienced fund raisers will benefit from a wealth of reminders for avoiding common mistakes and a framework for staying focused on the factors that are most important for success. Preparing Your Capital Campaign will show you how to make the most of this critical fund raising strategy.
Introduction: Why Take the Time to Prepare?
1. Understanding the Capital Campaign What Is a Capital Campaign? Forms of Capital Campaigns Examples of Capital Projects The Stages of a Campaign Do You Really Need a Capital Campaign? When Should Your Organization Undertake a Capital Campaign? What′s in a Goal? Does Your Organization Cope Well with Risk?
2. Getting the Organization Ready Telling Your Story Putting Strong Volunteer Leadership in Place Evaluating Your Donor and Prospect Base Understanding the Role of Long–Range Planning Getting Professional Support in Place Establishing Effective Communications Channels Establishing Visibility Paying for Building Your Organization′s Capacity.
3. Launching the Project Testing for Project Readiness Developing a Rationale for the Project Getting Buy–In and Commitment from Internal Constituencies Getting Ready for a Bricks–and–Mortar Project What Costs Will We Encounter and When? Obtaining Up–Front Planning Costs Answering Important Questions Understanding the Role of In–Kind Donations.
4. Conducting a Feasibility Study What Is a Feasibility Study? Do You Need a Study? What You Can Learn from a Study How to Get Ready for a Feasibility Study How to Time the Study How to Find the Right Consultant Cost of a Feasibility Study Risks of Not Undertaking a Study Alternatives to a Feasibility Study.
5. Building the Campaign Framework Responding to the Results of the Feasibility Study Deciding Next Steps Setting a Campaign Goal Preparing the Case Statement Testing for Leadership Using the Test to Prepare for Volunteer Training Thanking and Acknowledging Participants.
6. Raising Early Funding Determine Early Funding Needs Option One: Campaign for a Seed Fund Option Two: Build a Campaign Chest Option Three: Establish a Loan Fund Option Four: Establish a Combination Leadership Fund and Loan Fund Option Five: Use Public Bond Funds or? Tax–Exempt? Financing Option Six: Use Private Bond Funds Option Seven: Get Creative.
7. Looking Ahead Resources Top Ten Reasons Campaigns Fail Estimating the Costs of Fund Raising Sample Expenses for a Three–Year $3 Million Capital Campaign Organizations References Useful Publications.
"This handy guide is chock full of useful information ready–made for immediate application. I will heartily recommAnd it to all my clients as a valuable resource that will expedite their learning curve." (Leo P. Arnoult, president, Arnoult & Associates Inc., board member, the American Association of Fund–Raising Counsel, and secretary, AAFRC′s Trust for Philanthropy)
"A boon to anyone considering a capital campaign. Bancel expertly transforms a complicated process into an easy–to–understand step–by–step model for success. The reader is gently but firmly guided to look deeply into the organization′s strengths, weaknesses, and overall readiness for the exciting challenges of planning a capital campaign." (Barbara Burgess, executive director, MidPeninsula HomeCare and Hospice Services, Mountain View, California)