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Planning Special Events. J–B Fund Raising School Series

  • ID: 2210890
  • Book
  • 208 Pages
  • John Wiley and Sons Ltd
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Using the same principles and methods that have proven so successful for other fund raising activities, James S. Armstrong takes you step by step through the four–phase process of managing fund raising events. This down–to–earth guide part of the Excellence in Fund Raising Workbook Series from The Fund Raising School at Indiana University will show how to produce events that will raise money cost effectively, expand your support base, and attract attention to your cause.
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Introduction: Designing and Producing Successful Special Events.

Understanding the Four Phases of Event Management.

Designing Your Special–Event Timeline.

Learning from Your Organization′s Past Performance.

Preparing Needs Assessment and Your Case for Support.

Planning and Managing to Achieve Your Goals.

Selecting the Right Event.

Creating Your Budget.

Building Effective Teams.

Revising the Timeline to Stay on Track.

Constructing and Managing Your Marketing and Communications Plans.

Creating Compelling Promotional Materials.

Managing the Necessary Paperwork.

Managing the Details.

Handling Surprises and Contingencies.

Thanking, Acknowledging, and Reporting.

Conclusion: Applying Your Newly Gained Experience.

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James S. Armstrong
Note: Product cover images may vary from those shown