This is the 47th volume of the Jossey–Bass quarterly report series New Directions for Philanthropic Fundraising.
1. Thinking about the why of giving (Claire L. Gaudiani)
Why should we engage in philanthropy at all? To this crucial question the author presents an American answer as well as answers from other cultures found in the wisdom tradition collected in sacred and civic texts.
2. Public character: Philanthropic fundraising and the claims of accountability (Paul Pribbenow)
This chapter calls on fundraisers to focus not on their needs for credibility and respect but on the way fundraising serves the public.
3. Thinking beyond the dollar goal: A campaign as organizational transformation (Carol L. O Brien)
Campaigns provide opportunities for sustained focus on vision and value. In that process they are catalysts for organizational change and transformation.
4. The public and private persona of philanthropy: The donor challenge (H. Peter Karoff)
In this philosophical treatise on civic life and philanthropy, Karoff poses eleven challenges that people face in making the transformation from passive giver to committed donor.
5. Major donors, major motives: The people and purposes behind major gifts (Paul G. Schervish)
An elaboration of three sets of research findings related to charting the motivational matrix of the wealthy, with implications for generating charitable giving.
6. Trustees and staff: Building effective fundraising teams (Timothy L. Seiler, Eugene R. Tempel)
Trustees and senior development officers describe how their organizations succeed at fundraising.
7. New roles of volunteers in development (Bruce C. Bonnicksen)
A broad–based perspective from volunteer fundraisers and fundraising professionals on the changing roles and expectations on both sides of the table.
8. Five reasons for nonprofit organizations to be inclusive (Samuel N. Gough, Jr.)
People support organizations with which they feel a connection. Nonprofit staff and volunteers need to understand the traditions of giving and sharing among the people whose support they seek.