Divided into bite–size easy–to–read chapters complete with practical checklists or "dos and don′ts", Responsible Business provides perspectives across different industries and sectors from running micro–finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager′s role in the automotive sector, the IT sector, the hotel business and many more.
"If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe′s ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work–around strategies. Real stuff by real professionals."
William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility
"The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector."
Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy
About the editors xi
List of contributors xii
1 What does a sustainability manager do? 1Jason Leadbitter
2 An introduction to stakeholder dialogue 17Bettina Palazzo
3 Who works in CSR? Staffi ng and recruitment in CSR 43Andrew Cartland
4 A legal perspective on CSR 63Jonathan S. Lux and Marie–Louise Orre
5 Corporate volunteering as a tool of strategic company development 77Kirsten B. Wenzel
6 CSR assurance in practice: measuring and auditing sustainability 91Martin G. Viehöver, Volker Türk and Sam Vaseghi
7 Sustainability reporting 2.0: from ′Trojan horse′ to ′value booster′ 107Ralph Thurm
8 Ten rules for successful CSR communication 129Norbert Taubken and Irina Leibold
9 Event project management best practice 143Siegmar Ley
10 The role of IT in corporate sustainability strategies 153Chris Preist
11 CSR in the hotel industry: the Accor perspective 171Hélène Roques
12 Microfi nance: helping communities to develop 179Hans–Ulrich Doerig
13 Sustainability management in the automotive sector 193Gerhard Prätorius
14 Beyond marketing: CSR as a business strategy for SMEs the Betapharm story 209Nick Tolhurst
15 Sports sponsoring and CSR: lessons from HypoVereinsbank 229Clemens Mulokozi and Klaus–Peter Storme
16 Five rules for sustainable supply chain management 239Anselm Iwundu
17 Public private partnerships in corporate responsibility 251Judith Kohler
18 CSR in developing countries 265Isaac H. Desta
19 Carbon offsetting as a CSR strategy 279Nick Tolhurst and Aron Embaye
20 Implementing profitable CSR: the CSR 2.0 business compass 289Oliver Laasch and Ulises Flores
21 CSR 2.0: the evolution and revolution of corporate social responsibility 311Wayne Visser
Further reading 329
Nick Tolhurst is Managing Director of the Institute for Corporate Culture Affairs (ICCA). Nick Tolhurst has written and edited many publications on CSR, Corporate Culture and Economics including, most recently, the A to Z of CSR and the ICCA Handbook on CSR and writes regularly in the media on CSR and related issues.