Responsible Business. How to Manage a CSR Strategy Successfully

  • ID: 2211348
  • Book
  • 368 Pages
  • John Wiley and Sons Ltd
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Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business.Responsible Business is a vital "how to" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies whether as CSR managers or at top management level with coverage of all the important aspects of CSR from what a sustainability manager′s job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR.

Divided into bite–size easy–to–read chapters complete with practical checklists or "dos and don′ts", Responsible Business provides perspectives across different industries and sectors from running micro–finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager′s role in the automotive sector, the IT sector, the hotel business and many more.

"If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe′s ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work–around strategies. Real stuff by real professionals."
William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility

"The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector."
Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy

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Acknowledgements ix

About the editors xi

List of contributors xii

Introduction xv

1 What does a sustainability manager do? 1Jason Leadbitter

2 An introduction to stakeholder dialogue 17Bettina Palazzo

3 Who works in CSR? Staffi ng and recruitment in CSR 43Andrew Cartland

4 A legal perspective on CSR 63Jonathan S. Lux and Marie–Louise Orre

5 Corporate volunteering as a tool of strategic company development 77Kirsten B. Wenzel

6 CSR assurance in practice: measuring and auditing sustainability 91Martin G. Viehöver, Volker Türk and Sam Vaseghi

7 Sustainability reporting 2.0: from ′Trojan horse′ to ′value booster′ 107Ralph Thurm

8 Ten rules for successful CSR communication 129Norbert Taubken and Irina Leibold

9 Event project management best practice 143Siegmar Ley

10 The role of IT in corporate sustainability strategies 153Chris Preist

11 CSR in the hotel industry: the Accor perspective 171Hélène Roques

12 Microfi nance: helping communities to develop 179Hans–Ulrich Doerig

13 Sustainability management in the automotive sector 193Gerhard Prätorius

14 Beyond marketing: CSR as a business strategy for SMEs the Betapharm story 209Nick Tolhurst

15 Sports sponsoring and CSR: lessons from HypoVereinsbank 229Clemens Mulokozi and Klaus–Peter Storme

16 Five rules for sustainable supply chain management 239Anselm Iwundu

17 Public private partnerships in corporate responsibility 251Judith Kohler

18 CSR in developing countries 265Isaac H. Desta

19 Carbon offsetting as a CSR strategy 279Nick Tolhurst and Aron Embaye

20 Implementing profitable CSR: the CSR 2.0 business compass 289Oliver Laasch and Ulises Flores

21 CSR 2.0: the evolution and revolution of corporate social responsibility 311Wayne Visser

Further reading 329

Index 333

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Professor Manfred Pohl is the founder and CEO of the Institute for Corporate Culture Affairs (ICCA). Professor Pohl has written over a hundred books, articles and monographs on topics as varied as business history, culture, politics, corporate ethics and travel.

Nick Tolhurst is Managing Director of the Institute for Corporate Culture Affairs (ICCA). Nick Tolhurst has written and edited many publications on CSR, Corporate Culture and Economics including, most recently, the A to Z of CSR and the ICCA Handbook on CSR and writes regularly in the media on CSR and related issues.

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