The Executive's Guide to Corporate Events and Business Entertaining. How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth

  • ID: 2211403
  • Book
  • 288 Pages
  • John Wiley and Sons Ltd
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Praise for The Executive’s Guide to Corporate Events and Business Entertaining

"A goldmine of insight and instruction. Anyone planning any type of business event, large or small, must have a copy of this book!"Lisa K. Altizer, Marketing Director, Mercer Mall, West Virginia

"As usual, Judy Allen has written a valuable book filled with important information. She adds depth and breadth to the body of practical knowledge about the nuts and bolts of event strategy and tactics. This volume should at all times be on the desk of every planner and every business executive charged with planning an event."
David Sorin, Esq., CEO, Management Mpowerment Associates, and Author of The Special Events Advisor: A Business and Legal Guide for Event Professionals

"Intelligent planning and thorough execution are the keys to success for any corporate function.  Judy Allen outlines a succinct, practical methodology that will ensure your next event achieves its stated business objectives and creates a positive lasting impression."
Zeke Adkins, Co–founder, Luggage Forward

"In today’s competitive business climate, a ‘business as usual’ approach to corporate events and functions simply does not work. Judy Allen has compiled in one comprehensive guide everything today’s successful executive needs to know to take this strategic function to the next level."
Evans Gebhardt, Executive Vice President, Eos Airlines, Inc.

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Chapter One. The Evolution of Business Functions and the Ways They can Be Used to Successfully Drive Business Growth.

Section 1: Traditional Business Functions: What They Are and the Returns They Can Bring.

Section 2. Advanced Business Functions: What They Are and the Returns they Can Bring.

Chapter Two. How to Qualify Your Company Objectives for a Proposed Business Function.

Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives.

Section 1. Traditional Business Functions.

Section 2. Advanced Business Functions.

Chapter Four. Taking Stock and Planning Ahead.

Chapter Five. Spending Your Company′s Dollars Where They Matter Most.

Chapter Six. Identifying Potential Landmines.

Chapter Seven. Protecting Yourself and Your Company from Red–Flag Areas.

Chapter Eight. Benefiting from a Competitive Analysis.

Chapter Nine. Exceeding Expectations Through Execution.

Chapter Ten. Establishing Codes of Conduct and Setting Company Standards.

Chapter Eleven. Tracking and Analysing Your Results.




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Judy Allen is one of the world's leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events–corporate, social, and celebrity–for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening–night gala for
Beauty and the Beast, and the orchestration of Oscar–winning director Norman Jewison's 25th anniversary celebration for
Fiddler on the Roof.

Highly skilled in staging events that are strategically designed to be one–of–kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.

The many diverse events that Allen has designed and executed extend from complex one–day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion–dollar, multimedia fantasy extravaganzas including seven new–car product launches and involved high–tech stage and show productions.

Allen, and her 2jproductions ( partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living
TM ( and other initiatives.
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