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Organic Growth. Cost-Effective Business Expansion from Within. Edition No. 1

  • ID: 2211416
  • Book
  • May 2002
  • 320 Pages
  • John Wiley and Sons Ltd
A key concern today for all those involved in business development is how to grow your company not only faster but cheaper (or economically).
Organic Growth is a rigorous new concept, grounded in a common sense, two-pronged approach, that is, companies can continue to pursue high-risk, high-reward growth strategies, but they should also be very aware of overlooked or sub-optimized opportunities for growth within their own company.
This book is a guide to how to dynamically combine managerial and 'people' skills to unlock a hidden layer of corporate value.
Note: Product cover images may vary from those shown
Foreword (Albert George, President, Sodexho Alliance)

Introduction

PART ONE -
THE CHALLENGE

Three propositions

The battlefield

Simple concept, deep managerial consequences

Process perspective

Customer perspective

PART TWO -
CREATING THE TECHNICAL CONDITIONS

A way to handle strategic issues

Keeping track with business reality

Your role in the customer's mind

Relationship with a customer - a structural tempo

The 3 C's

PART THREE -
RECOGNIZE, UNCOVER, HIERARCHIZE

Cross-fertilization

Think small, win big

Developing new competitive horizons - business development

The essence of growth

PART FOUR -
CREATING THE MANAGERIAL CONDITIONS TO SUPPORT ORGANIC GROWTH MOMENTUM

Are you ready to embark on the new challenge?

The triple benefit of the field challenge

The prerequisite of the approach - what is the dominant characteristic of one's own Executive Committee?

Three suggestions to embark on this new set of tasks

Ready to operate -
Executive Committee Member in the arena

The CROP - lessons of field involvement

Killing your ambassador

Afterword
The company responds (Peter Davies, Chief Operating Officer, International Americas, DHL Worldwide Express)
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Jean-Frédéric Mognetti HEC School of Management, France.
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