Organic Growth. Cost–Effective Business Expansion from Within

  • ID: 2211416
  • Book
  • 320 Pages
  • John Wiley and Sons Ltd
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Growth in value is core to any business. In the tumultuous, rapidly changing and highly competitive arena that exists today it is increasingly hard to achieve. High–risk and high–reward strategies such as merging and acquisition are still key to achieving growth, but it is now time to look at your assets and realize the opportunities that exist within your own company.

Organic Growth shows you how to unleash the sometimes overlooked skills within your organization and to enable you to deliver top–quality service and growth in value.

′Organic Growth reminds us to confront tough situations head–on and without excuses by continually rejuvenating process excellence for the good of our workforce, customers and shareholders.′

Peter Davies, Chief Operating Officer, International Americas–DHL Worldwide Express

′...In addition to the suggested tools and techniques, Organic Growth provides the reader with business attitudes and behaviours that will build the word growth into a company′s strategic objectives and avoid misleading business fads...′

Albert George, President, Sodexho Alliance

′Inventing PlayStation was a first step. Then staying at the forefront of the digital entertainment industry whilst continuing to expand our company is the result of systematic and sustained endeavours to create more intimate relationships with our customers. In Organic Growth I was pleased to read many recommendations, which are formalizing what our teams are so eager to permanently improve.′

Chris Deering, President, Sony Computer Entertainment Europe

′Once in a while an academic like myself comes across a book written by a non–academic that is exciting to read and relevant to the field. Jean–Frédéric Mognetti′s Organic Growth is one such book. It′s about getting more out of your existing business; it′s also about intuitive, real–world lessons in good management that Jean–Frédéric has acquired as a consultant and a keen observer of managers. He shares these lessons with his readers in a personal and engaging style.′

Karam Kashani, Professor of Marketing, IMD, Switzerland

Special thanks go to Nancy Roth Remmington, Executive Director International Programs Goizueta Business School of Emory University, Atlanta, USA, for providing the business story entitled ′Killing Your Ambassador′.
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Foreword (Albert George, President, Sodexho Alliance)

Introduction

PART ONE –

THE CHALLENGE

Three propositions

The battlefield

Simple concept, deep managerial consequences

Process perspective

Customer perspective

PART TWO –

CREATING THE TECHNICAL CONDITIONS

A way to handle strategic issues

Keeping track with business reality

Your role in the customer′s mind

Relationship with a customer – a structural tempo

The 3 C′s

PART THREE –

RECOGNIZE, UNCOVER, HIERARCHIZE

Cross–fertilization

Think small, win big

Developing new competitive horizons – business development

The essence of growth

PART FOUR –

CREATING THE MANAGERIAL CONDITIONS TO SUPPORT ORGANIC GROWTH MOMENTUM

Are you ready to embark on the new challenge?

The triple benefit of the field challenge

The prerequisite of the approach – what is the dominant characteristic of one′s own Executive Committee?

Three suggestions to embark on this new set of tasks

Ready to operate –

Executive Committee Member in the arena

The CROP – lessons of field involvement

Killing your ambassador

Afterword

The company responds (Peter Davies, Chief Operating Officer, International Americas, DHL Worldwide Express)
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Jean–Frédéric Mognetti is Professor of Strategy and MBA Consulting Projects Coordinator, Development Asia, at HEC School of Management in Paris. He runs a successful consulting practice, JFM Management Services, with an international clientele. Professor Mognetti has a special interest in the sales and marketing consequences of strategic decisions and has focused both his academic and consulting interests on this topic. He received his Masters and pre–Doctorate degrees in Law from Université de Paris Panthéon Sorbonne and his MBA from IMD, Switzerland.
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