This significantly revised and expanded Second Edition of the highly popular how–to book identifies and addresses the unique concerns of nonprofit organizations. Cutting through the morass of mere theory, the experts at Smith, Bucklin & Associates, Inc., a leading nonprofit management firm, get right to actual practice with dozens of real–world examples and case studies, and up–to–date, vital, "combat–tested" strategies and techniques for dealing with virtually every nonprofit business management issue, including:
- The daily role of boards of directors
- Fund development and marketing
- Public and government relations
- Educational programs and certification
- Information services
- Human resources management
- Using the Internet
In addition, featured here is a refocused strategic planning chapter that presents an ongoing, organic form of planning, as well as updated discussions of the importance of mission statements, planning publicity campaigns and coordinating special conventions, developing and marketing education programs, and much more.
Get the bottom line from the "front office." Whether you are an executive or manager of a nonprofit organization, a volunteer, consultant, fund–raising professional, a member of a board of directors or a trustee, the information in this indispensable guide is more critical and more effective than ever before.
Establishing the Organization′s Direction.
Working Together: Maximizing Board and Staff Effectiveness.
Creating a Marketing Orientation in the Nonprofit Organization.
PURSUING THE MISSION.
Sustainable Growth: Developing Profitable Activities for the Professional and Trade Association.
Raising Money to Serve Your Cause.
Providing Needed Educational Programs.
Making Your Meetings Work––For You and Your Members.
Using Public Relations Tools to Reach a Broader Audience.
Getting Political Support for Your Cause.
Looking Beyond National Borders.
MANAGING THE ORGANIZATION.
The New Information Technology: Powerful Tools for Nonprofit Management, Marketing, and Communications.
Your People and Their Environment.
Knowing Important Legal Requirements.
Selecting and Using Consultants.