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Getting Started in Speaking, Training, or Seminar Consulting. Getting Started In.....

  • ID: 2211863
  • Book
  • December 2000
  • 272 Pages
  • John Wiley and Sons Ltd
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Comprehensive Coverage

Completely Up–to–date!

Turn your expertise into a highly paid speaking career!


Superstar speakers like Tom Peters get $30,000 or more for a one–hour keynote address. Other top speakers earn $5,000 to $10,000 or more per day. The market for speakers, trainers, and seminar consultants is huge: U.S. companies spend an estimated $55 billion annually on workplace training. And you don′t have to be a Tom Peters to earn a good living as a professional speaker. There′s a demand for experts in every area from how to reduce stress, organize time, and manage people to how to write a business letter or troubleshoot a local area network. People from all walks of life successfully do it: Teachers, consultants, authors, executives, entrepreneurs, and training professionals have all built lucrative second careers as speakers.

Getting Started in Speaking, Training, or Seminar Consulting shows you, step–by–step, exactly what you need to know to become a polished and highly paid speaker (or, if you already are one, a better one). You′ll learn how to:

∗ Create a presentation that audiences want to hear

∗ Identify your market

∗ Establish yourself as an authority in your field

∗ Effectively sell yourself and win speaking engagements

∗ Set fees, write contracts, and handle other financial and legal aspects of the profession

∗ Promote yourself on the Internet

∗ Work with bureaus, agents, reps, and office assistants

∗ Boost your speaking income with information products

Imagine yourself as a successful speaker: You get to stand up and talk in front of an audience . . . you help others with your knowledge . . . you′re sought out for your expert counsel . . . and you′re paid very well for it! It can happen–with the straightforward, podium–proven advice in the book you′re holding in your hand.
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Overview of the Speaking, Training, and Seminar Business.

Picking a Topic.

Putting Together Your Program.

Getting Good.

Market Opportunity #1: Keynotes and Breakouts.

Market Opportunity #2: Corporate Training.

Market Opportunity #3: Self–Sponsored Public Seminars.

Market Opportunity #4: Colleges and Public Seminar Companies.

Marketing Yourself to Meeting Planners.

Marketing Yourself to Training Directors and Human Resources Departments.

Promoting Yourself on the Internet.

Contracts, Letters of Agreement, Fees, Terms.

The 4 R′s: Making Money from Referrals, Repeat Business, Reprints, and Resales.

Boosting Your Speaking Income with Information Products.

Increasing Your Income Through Consulting.

Appendix A: Bibliography.

Appendix B: Software.

Appendix C: Forms.

Appendix D: Organizations and Public Seminar Companies.

Appendix E: Recommended Vendors.

Appendix F: Sample Documents.

Appendix G: Web Sites.

Appendix H: Consulting and Speaking Specialties and Industries.

Appendix I: Credit Card Merchant Accounts.


About the Author.
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Robert W. Bly
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