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Starting and Building Your Catalog Sales Business. Secrets for Success in One of Today's Fastest-Growing Businesses. Edition No. 1

  • ID: 2211936
  • Book
  • July 1990
  • 288 Pages
  • John Wiley and Sons Ltd
Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains:

The basics of direct-mail selling and catalog sales

The secrets to creating catalog copy that really sells

The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form

How to choose and use the right mailing lists

Managing the two essentials of the catalog business: sales volumeand pricing
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What Is the "Catalog Sales" Business?

A Few Starter Ideas.

What to Sell: Finding the Right Line.

Basics of Marketing.

Marketing via Catalogs and Mail.

Writing Catalog Copy that Sells.

The Important and Necessary Elements in the Mailing.

Mailing Lists: A Critical Necessity.

Costing, Pricing, and Accounting.

What It Takes to Succeed.

Financing Your Future.

Miscellaneous Aids to Success.

Appendixes.

References.

Index.

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Herman Holtz
Note: Product cover images may vary from those shown
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