Starting and Building Your Catalog Sales Business. Secrets for Success in One of Today's Fastest–Growing Businesses

  • ID: 2211936
  • Book
  • 288 Pages
  • John Wiley and Sons Ltd
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Now America’s #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America’s best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands’ End, are "catalog companies," earning a major percentage of their profits through catalog sales. If you’re a business owner or entrepreneur, now you can do the same with the help of this book. Written by bestselling author Herman Holtz, Starting and Building Your Catalog Sales Business is a complete guide to catalog sales that explains how to get started in and manage a catalog business profitably. Packed with anecdotes, worksheets, and examples drawn from successful catalog sales businesses, it explains:
  • The basics of direct–mail selling and catalog sales
  • The secrets to creating catalog copy that really sells
  • The essential elements in the catalog mailing including how to create a strong sales letter and a user–friendly order form
  • How to choose and use the right mailing lists
  • Managing the two essentials of the catalog business: sales volume and pricing
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What Is the "Catalog Sales" Business?

A Few Starter Ideas.

What to Sell: Finding the Right Line.

Basics of Marketing.

Marketing via Catalogs and Mail.

Writing Catalog Copy that Sells.

The Important and Necessary Elements in the Mailing.

Mailing Lists: A Critical Necessity.

Costing, Pricing, and Accounting.

What It Takes to Succeed.

Financing Your Future.

Miscellaneous Aids to Success.

Appendixes.

References.

Index.

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Herman Holtz
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