The basics of direct-mail selling and catalog sales
The secrets to creating catalog copy that really sells
The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form
How to choose and use the right mailing lists
Managing the two essentials of the catalog business: sales volumeand pricing
What Is the "Catalog Sales" Business?
A Few Starter Ideas.
What to Sell: Finding the Right Line.
Basics of Marketing.
Marketing via Catalogs and Mail.
Writing Catalog Copy that Sells.
The Important and Necessary Elements in the Mailing.
Mailing Lists: A Critical Necessity.
Costing, Pricing, and Accounting.
What It Takes to Succeed.
Financing Your Future.
Miscellaneous Aids to Success.