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MBA In A Day. What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!). Edition No. 1

  • ID: 2212014
  • Book
  • October 2004
  • 320 Pages
  • John Wiley and Sons Ltd
The same critical information top business schools teach
Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.
Steven Stralser, PhD (Phoenix, AZ), is Clinical Professor and Managing Director, The Global Entrepreneurship Center at Thunderbird: The American Graduate School of International Management and founder and CEO of The Center for Professional Development, Inc., an organization dedicated to post-graduate training and education of today's professionals.
Note: Product cover images may vary from those shown
Preface.

Acknowledgements.

SECTION I: PEOPLE, MANAGEMENT, AND POICY.

Chapter 1. Human Resources.

Chapter 2. Organizational Behavior.

Chapter 3. Leadership and Team Building.

Chapter 4. Ethics.

Chapter 5. Negotiation.

SECTION II: MONEY; ECONOMICS, FINANCE, AND ACCOUNTING.

Chapter 6. Accounting and Finance.

Chapter 7. International, National and Local Economics.

SECTION III: MARKETS AND STRATEGY.

Chapter 8. Marketing, Strategy and Competitive Analysis.

Chapter 9. Advertising and Promotion.

Chapter 10. Communications and Presentations.

SECTION IV: SYSTEMS AND PROCESSES.

Chapter 11. Project Management.

Chapter 12. Management Information Systems.

Chapter 13. E-Commerce and the Use of the World Wide Web.

Chapter 14. Quality Issues and Systems.

Index.

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Steven Stralser
Note: Product cover images may vary from those shown
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