"Do not miss this opportunity to have your brain shaken AND stirred to new levels of business achievement."
Don Wilson, President & CEO, Association of Small Business Development Centers
"A smart, provocative read, filled with practical ideas from a uniquely entertaining writer and speaker. And it′s fun!"
Allen P. Adamson, Managing Director Landor Associates
Part One: Attitude Or How to Prepare Your Brain for New and Improved Behavior.
1: Be DARING.
2: Be PREPARED.
3: Be OPTIMISTIC.
4: Learn That MISTAKES Are GREAT.
5: Have FUN with It.
6: Don t Feel Like a NINCOMPOOP.
Part Two: Actions Or How to Shake Those New Ideas Loose.
7: Question Your ASSUMPTIONS.
8: Ask GOOD Questions.
9: Take an OPPOSITES Approach.
10: Never Take NO for an ANSWER.
11: Look for ELEGANT Solutions.
12: Try Some EMPATHY.
13: Look for the WORST Solution Possible.
14: Turn Your NEGATIVES into POSITIVES.
15: Ask Yourself, What Can I IMITATE?
16: Ask Yourself, What Would ——————— DO?
17: Ask STRANGERS for Help.
18: Never Take YES for an ANSWER.
19: WRITE It Down!
20: Walk AWAY from It.
Part Three: Selling Or How to Avoid Having to Scream, Why doesn t anyone get this great idea that could just win a Nobel Prize!?
21: Sell It to YOU.
22: Sell It to OTHERS.
23: BUILD It.
24: Demonstrate Its Value with P.O.P.
25: Get SUPPORT for It.
26: Call It Something CATCHY.
27: Be PERSISTENT.
28: KEEP Having FUN with It.
About the Author.
His first book, If You Can Talk, You Can Write, became a best seller for Warner Books and a selection of the quality paperback Book Club. In 2000, his audio recording of the book won him a national Audie Award for "best Educational and Training Audio."
As J. S. Salt, he created the best seller, Always Kiss Me Good Night: Instructions on Raising The Perfect Parent by 147 Kids Who Know (Random House, 1997).
The founder and publisher of Shake It! Books, he created and marketed the popular series, How To Be the Almost Perfect Husband: By Wives Who Know and How To Be The Almost Perfect Wife: By Husbands Who know (Shake It! Books, 2000).
Joel began his career in New York with the advertising agency Young & Rubicam. Moving to Hollywood, he wrote sitcoms for Perfect Strangers and The Robert Guillaume Show. He also served time as a stand–up comedian.
He′s been a guest on Leeza (twice) and has been interviewed on CNN, NPR, and more than 500 radio shows. A graduate of Cornell University, Joel lives with his wife, son, and tux–the–Wonder–Dog in San Diego, California.