Destination Z. The History of the Future

  • ID: 2212093
  • Book
  • 296 Pages
  • John Wiley and Sons Ltd
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"The world of business is being transformed before our eyes as giants fall and new ventures skyrocket, driven by explosive technological change, an integrated volatile global economy and new ways of competing. Rob Baldock provides an illuminating and insightful guide to this confusing landscape of the future of business." Peter Schwartz, Chairman, Global Business Network

"Rob Baldock paints a daunting picture for business in the future ... but don′t despair, he does provide a robust recipe for making the most of the challenges that lie ahead ... recommended reading!" George Trumbull, Chief Executive Officer, AMP Ltd

"As managers realise that planning for the future needs new skills, Rob Baldock provides a thought provoking set of possible future scenarios for business. The scenarios provide frameworks to explore the default assumptions and test the plans of organisations as they try to make sense of the confusing signals of today." Gill Ringland, Group Executive, ICL, and author of ′Scenario Planning: Managing for the Future′

"The best reason for trying to predict the future is to understand better the present ... Robert Baldock′s book is an excellent summary of some of the major forces shaping the current business environment, and through the use of scenarios, a thought–provoking guide to what might come about. Organisations need to understand how to position against the sort of worlds they just might inhabit, or even help to bring about. This book should assist them in their exploration and preparation." Robert Park, formerly Director of Wholesale Markets and previously Head of Group Strategy of NatWest Group
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The Walls Come Tumbling Down.

Some Reasons for the Fall.

Perdicting the Unpredictable.

Sun Chasing.

Keiretsu Rising.

Acme & Co.



Insights for All Industries.


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"His exposition is clear and concise, his writing elucidated with examples and laced with humour. This book is more than selling ideas: it is selling you a vision of the future." (Changi International, Singapore)
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