Based on almost ten years of teaching successful MBA modules in Europe, this much-needed single text provides a thorough, case-based approach to international management at all levels: the multi-national; the global; and the transnational. Combined with new European-based case examples, the theoretical coverage of the book introduces the student to the different characteristics and problems of international organization. Accessible case examples are explained in the context of key international management issues and debates.issues and debates.
- Provides a thorough, case-based approach to international management at all levels: the multi-national; the global; and the transnational.
- Theoretical coverage introduces the different characteristics and problems of international organization.
- Accessible case examples are explained in the context of key international management and debates issues.
1. The Multinational Corporation:.
The Globalization of Business.
Entry Strategy Alternatives.
Case 1 Vita Insurance: Creation of Cross-National Learning: Martin Gjelsvik(Rogaland Research Institute, Norway) and Odd Nordhaug.
2. Structures and Learning Networks:.
The Evolution of the MNC.
Global Learning and Knowledge Networks.
Competence Generation in Foreign Subsidiaries.
The Network of MNC.
Centres of Excellence in Service MNCs.
Case 2 ABB: Beyond the Global Matrix: Winifried Ruigrok (University of St Gallen, Switzerland), Leona Achtenhagen (Jönköping International Business School, Sweden), Mathias Wagner (Fresenius Kabi AG, Germany), and Johannes Rüegg-Stürm (University of St.Gallen, Switzerland).
3. Cross-National HRM:.
An Environmental Model.
Case 3 Lafarge in China: Cross-National HRM: Keith Goodall (University of Cambridge and China Europe International Business School, China) and Malcolm Warner (University of Cambridge).
4. MNCs and Cultural Diversity:.
Why Consider Culture.
The Concept of Culture.
Classifying National Cultures.
Hofstede’s Four Dimensions.
Hofstede and US Management Theories.
Criticism of Hofstede.
Trompenaaar’s Cultural Dimensions.
Lessons for MNCs.
Hofstede and Trompenaars Compared.
The Eurobusiness Student Survey.
Case 4 Russian Voices from a Danish Company: Snejina Michailova (Copenhagen Business School) and Alla Anisimova (Copenhagen Business School).
5. Transfer of US HRM to Europe:.
The US Approach to HRM.
The Genesis of HRM.
The Essence of US HRM.
The Link between HRM and Business Strategy.
A Dual Level Framework.
Four Contexts for HRM in Europe.
HRM in Europe.
When in Rome, Do They Do as the Romans?.
Case 5 SR-Bank: Cultural Translation of a US Concept: Martin Gjelsvik and Odd Nordhaug.
6. Competence Creation in MNCs:.
Human Resources or Competencies?.
Intellectual and Human Capital.
Classification of Competencies.
Case 6 Knowledge Management in Accenture: Siri Ann Terjesen (London Business School).
7. Knowledge Transfer from HQ to Subsidiaries:.
Explicit and Tacit Knowledge.
Beyond Formal Vertical Mechanisms.
Case 7 Kodak in China: Transferring “Know-How” to the Xiamen Plant: Keith Goodall and Malcolm Warner.
8. Expatriation and Repatriation:.
The Functions of Expatriation.
Different Attitudes to International Operations.
The Polycentric Approach.
The Geocentric Approach.
Approach to International Staffing.
Barriers to Expatriation.
Differences in the Deployment of Expatriates.
Selection of Expatriates.
Training and Development.
The Cost of Expatriation.
Case 8 LVMH: Career Development through International Mobility: Jean-Luc Cerdin (ESSEC, France).
9. Ethics and Social Responsibility in MNCs:.
The MNC as a Global Citizen.
Stages in Corporate Ethical Development.
Ethnicity and Racial Discrimination.
Codes of Conduct and Ethics.
Monitoring of Ethical Practice.
Whistle-Blowing and Loyalty.
Ethical Absolutism or Relativism?.
Profit Seeking and Social Responsibility.
Case 9 Norsk Hydro’s Utkal Venture in Orissa, India: Siri Ann Terjesen.
10. Future Challenges:.
The Flexicratic MNC.
The New Generation.
Legitimacy and Ethics as Sources of Meaning.
When Companies Become Networks: John Storey (Open University Business School, UK).
How Long Division Can Add up to Bigger Numbers: Julian Birkinshaw (London Business School).
Nokia: An Extended Company with Local and Global Operations:.
Jyrki Ali-Yrkkö (Research Institute of the Finnish Economy ETLA), Laura Paija ( ETLA), Petri Rouvinen ( ETLA), and Pekka Ylä-Anttila ( ETLA).
LEGO: From a Multi-Local Toy Manufacturer to a Global Brand Company:.
Søren Brandi (LEGO Company) and Robbert Nickolaj Stecher (LEGO Company).
Algebra Lessons for Older Workers: Karen Cates (Northwestern University), and Kimia D. Rahimi ( Northwestern University).
Elite Graduate Expectations: Paul Gooderham and Odd Nordhaug.
The Financial Case for Behaving Responsibly: Tim Dickson ( European Business Forum).
Odd Nordhaug Norwegian School of Economics and Business Administration.