Do you seek strong and effective marketingstrategies that won′t break the bank?
Do you wonder if social media could deliverresults but don′t know where to start?
Learn Marketing with Social Media in 7 Days is your step–by–step guide to understanding how Facebook, LinkedIn, Twitter and YouTube can be used to promote your business. It takes you through the basics of building profile pages and using appropriate content that can be accessed by thousands of potential customers.
In 7 quick and easy steps you will learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. Packed full of tips, traps and social media success stories, this is essential reading for small business owners and anyone wanting to easily and quickly build an online presence.
"Linda Coles has done an absolutely superb job of makingthe complex, difficult and challenging task of usingsocial media effectively ... awesomely simple.This should be your social media bible."
John Spence, author of Awesomely Simple: Essential Business Strategies for Turning Ideas into Action
- Develop high–impact, low–cost marketing strategies
- Create a one–page marketing plan
- Maintain sites in 30 minutes per day
Opening story xv
Day 1: What is social media? Policy, plan and profi tability 1
Day 2: Facebook basics and content ideas 29
Day 3: LinkedIn basics and networking using LinkedIn 55
Day 4: Twitter basics and using Twitter for your business 87
Day 5: Online etiquette and preserving your reputation 115
Day 6: YouTube explained 137
Day 7: Making your website work and promoting your social media efforts 161
Appendix A: Faith s Flowers social media plan 185
Appendix B: Useful resources 189
Appendix C: Glossary 193