+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Learn Marketing with Social Media in 7 Days. Master Facebook, LinkedIn and Twitter for Business

  • ID: 2212153
  • Book
  • March 2012
  • John Wiley and Sons Ltd
Do you want to know your customers better and expand your networks?

Do you seek strong and effective marketingstrategies that won′t break the bank?

Do you wonder if social media could deliverresults but don′t know where to start?

Learn Marketing with Social Media in 7 Days is your step–by–step guide to understanding how Facebook, LinkedIn, Twitter and YouTube can be used to promote your business. It takes you through the basics of building profile pages and using appropriate content that can be accessed by thousands of potential customers.

In 7 quick and easy steps you will learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. Packed full of tips, traps and social media success stories, this is essential reading for small business owners and anyone wanting to easily and quickly build an online presence.

"Linda Coles has done an absolutely superb job of makingthe complex, difficult and challenging task of usingsocial media effectively ... awesomely simple.This should be your social media bible."
John Spence, author of Awesomely Simple: Essential Business Strategies for Turning Ideas into Action

  • Develop high–impact, low–cost marketing strategies
  • Create a one–page marketing plan
  • Maintain sites in 30 minutes per day
Note: Product cover images may vary from those shown
About the author ix

Acknowledgements xi

Introduction xiii

Opening story xv

Day 1: What is social media? Policy, plan and profi tability 1

Day 2: Facebook basics and content ideas 29

Day 3: LinkedIn basics and networking using LinkedIn 55

Day 4: Twitter basics and using Twitter for your business 87

Day 5: Online etiquette and preserving your reputation 115

Day 6: YouTube explained 137

Day 7: Making your website work and promoting your social media efforts 161

Wrap 183

Appendix A: Faith s Flowers social media plan 185

Appendix B: Useful resources 189

Appendix C: Glossary 193

Index 197

Note: Product cover images may vary from those shown
Linda Coles is a social media specialist helping businesses make the most of online tools togrow their customers and networks. Bonus resources can be downloaded from the author′s website.
Note: Product cover images may vary from those shown