UNDERSTANDING THE AFFINITY APPROACH.
How Volunteers Can Strengthen Donor Relationships.
Assessing Your Organization′s Level of Affinity.
GETTING THE ORGANIZATION READY.
Reaping Results Through Staff and Volunteer Collaboration.
Identifying High–Affinity Prospects and Volunteers.
Helping Volunteers Conduct Donor Interviews.
Understanding and Responding to Donors.
AFFINITY FUNDRAISING IN ACTION.
Campaigns and Special Projects.
The Annual Fund.
Adapting the Model to Fit Your Organization.