UNDERSTANDING THE AFFINITY APPROACH.
How Volunteers Can Strengthen Donor Relationships.
Assessing Your Organization′s Level of Affinity.
GETTING THE ORGANIZATION READY.
Reaping Results Through Staff and Volunteer Collaboration.
Identifying High–Affinity Prospects and Volunteers.
Helping Volunteers Conduct Donor Interviews.
Understanding and Responding to Donors.
AFFINITY FUNDRAISING IN ACTION.
Campaigns and Special Projects.
The Annual Fund.
Adapting the Model to Fit Your Organization.
"Hodiak and Ryan have developed a structured listening process that helps donors relate their giving to their values, resulting in more frequent and larger gifts. After using this process with hundreds of donors over several years, I recommend it." (James A. Jenson, executive director, Luther Seminary Foundation)
"Affinity fundraising helps unlock the giving potential of often overlooked and undervalued friends. It allows us to help them create their very own legacy. This message is needed, wanted, and it works." (Lynette Brooks, director of resources, Mexico Division, The Nature Conservancy)