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The Telephone Interviewer's Handbook. How to Conduct Standardized Conversations. Research Methods for the Social Sciences

  • ID: 2212584
  • Book
  • 336 Pages
  • John Wiley and Sons Ltd
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"Survey organizations should make this handbook an integral part of their training of telephone interviewers. It covers in a clear and direct manner all aspects of the interviewing process and incorporates the latest knowledge about what makes effective interviewers in today′s challenging survey environment."
David R. Johnson, professor of sociology, human development and family studies, and demography and former director of the Survey Research Center, Penn State University and the Bureau of Sociological Research, University of Nebraska–Lincoln.

"Offers a vast wealth of knowledge and wisdom regarding best practices for conducting standardized telephone interviews and fills an important gap in the literature. Will be of great value both to rookie interviewers and seasoned researchers."
Timothy Johnson, director, University of Illinois at Chicago Survey Research Laboratory

"Gwartney′s logic, confidence, and experience will inspire confidence and hope in interviewers, supervisors, and trainers. All three groups can employ the recommended strategies to increase their effectiveness."
Molly Longstreth, director, Survey Research Center, University of Arkansas

"Everything an interviewer and supervisor has to know, but was afraid to ask! Gwartney′s book is a wonderful contribution to the enhancement of survey quality."
Dr. Edith de Leeuw, Department of Methodology and Statistics, Utrecht University

"The book will help both those who train new interviewers and new interviewers. No published material describes the interviewing experience and the value of active listening as well as this book."
John M. Kennedy, director, Center for Survey Research, Indiana University

"Gwartney′s years of experience shine through these pages. She′s covered all the bases of real–world telephone interviewing, and done so in a tone of voice that will resonate with both novice and experienced interviewers."
Thomas M. Guterbock, director, Center for Survey Research, University of Virginia

" . . . . combines a unique experience both as a practitioner and as an academic, which makes this book the most relevant tool not only in the hands of interviewers but also of survey researchers who want to better understand the practice of survey research."
Claire Durand, professor and former survey research director, Département of Sociologie, Université de Montréal

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List of Exhibits and Figures.



About the Author.

1. Introduction.

2. Who Conducts Surveys?

3. Survey Professionalism.

4. What to Expect in Telephone Interviewer Training.

5. Calling.

6. Introducing the Standardized Interview.

7. Asking Questions in the Standardized Interview.

8. What to Expect in the Survey Workplace.

9. Concluding Comments.

Appendix A: Glossary.

Appendix B: Example Forms.




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Patricia A. Gwartney
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