Praise for Beyond the Pale
"This is the creation story of the American Craft Brewing Renaissance. Ken Grossman and Sierra Nevada Brewery not only exemplify the fearless, entrepreneurial, creative, DIY ethos they wrote the book on it."
SAM CALAGIONE, founder and President, Dogfish Head
"In this fascinating book, Ken Grossman tells the tale of his brilliant brewing success with his inimitable charm and his famous humility. Those of us who were there watching Sierra Nevada′s amazing rise to the heights can now savor the intriguing inside story. It′s an American story of dogged persistence and brilliant creativity. This is business at its best and beer at its best a great story that′s true."
FRITZ MAYTAG, Chairman Emeritus, Anchor Brewing
"Anyone who has enjoyed a Sierra Nevada Pale Ale has experienced, firsthand, Ken′s commitment to brewing one of the finest beers in the world. Now, in addition to savoring Ken′s delicious beer, we can enjoy the incredible behind–the–scenes story of its creation. Beyond the Pale recounts Sierra Nevada′s journey from grassroots beginnings to astonishing success and all the ups and downs in between. It is a story about following through on inspiration, leading with integrity, and the passion that is poured into making great beer."
GARY ERICKSON, founder, co–owner, and co–CEO, Clif Bar & Company
"In my many years in the brewing industry, nobody has impressed or inspired me more than Ken Grossman. His tale is astonishing: how he rose from brewing in the proverbial bucket to being the genius behind the world′s most beautiful brewery. Ken is a legend, yet remains one of the most unassuming people in the business. Quality attitudes, responsibility, fairness, and hard work with an underlying enjoyment in seeking the best: these are the attributes of the Sierra Nevada success story that Ken tells in this brilliant book."
CHARLIE BAMFORTH, Professor of Malting and Brewing Sciences, University of California, Davis
"This is Ken′s personal story of his path and the people and circumstances that have brought Sierra Nevada Brewing Co. to the forefront of American craft brewing. It is rollicking and a fun story full of life and overflowing with beer wisdom."
CHARLIE PAPAZIAN, author, The Complete Joy of Homebrewing; founder of the Great American Beer Festival and the American Homebrewers Association
Chapter 1 A Toaster, a Dryer, and a Glimpse of Things to Come 1
Chapter 2 Chico 25
Chapter 3 Pioneer Days 39
Chapter 4 Materials and Ingredients 65
Chapter 5 A Bag Full of Dreams but Empty Pockets 81
Chapter 6 To Market, To Market 91
Chapter 7 Growing Pains 109
Chapter 8 Moving On Up 125
Chapter 9 The Time of Troubles 147
Chapter 10 The Winchester Mystery Brewery 163
Chapter 11 Fork in the Road 175
Chapter 12 Germinating a Workforce 183
Chapter 13 New Millennium, New Challenges 199
Chapter 14 Doing the Right Thing 207
Chapter 15 Good Is Not Good Enough 217
Chapter 16 The Future 235
KEN GROSSMAN is the founder of Sierra Nevada Brewing Co., established in 1980. Ken′s passion for good beer began when a friend showed him the basics of homebrewing. He began brewing five–gallon batches of beer on his own and soon became a proficient homebrewer. In 1976, Ken opened his own store, The Home Brew Shop, and, soon after, began building a small brewery in the town of Chico, California. His goal: to brew exceptional ales and lagers. An avid backpacker, Ken named the new company for his favorite hiking grounds the Sierra Nevada Mountains. Finally, on November 15, 1980, the Sierra Nevada Brewing Co. brewed the first batch of what would soon become a landmark in American craft brewing: Sierra Nevada Pale Ale. Today, the Sierra Nevada Brewing Co. is considered one of the premier craft breweries in the United States.