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Beyond the Pale. The Story of Sierra Nevada Brewing Co.

  • ID: 2212773
  • Book
  • October 2013
  • Region: United States
  • 256 Pages
  • John Wiley and Sons Ltd
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Praise for Beyond the Pale

"This is the creation story of the American Craft Brewing Renaissance. Ken Grossman and Sierra Nevada Brewery not only exemplify the fearless, entrepreneurial, creative, DIY ethos they wrote the book on it."
SAM CALAGIONE, founder and President, Dogfish Head

"In this fascinating book, Ken Grossman tells the tale of his brilliant brewing success with his inimitable charm and his famous humility. Those of us who were there watching Sierra Nevada′s amazing rise to the heights can now savor the intriguing inside story. It′s an American story of dogged persistence and brilliant creativity. This is business at its best and beer at its best a great story that′s true."
FRITZ MAYTAG, Chairman Emeritus, Anchor Brewing

"Anyone who has enjoyed a Sierra Nevada Pale Ale has experienced, firsthand, Ken′s commitment to brewing one of the finest beers in the world. Now, in addition to savoring Ken′s delicious beer, we can enjoy the incredible behind–the–scenes story of its creation. Beyond the Pale recounts Sierra Nevada′s journey from grassroots beginnings to astonishing success and all the ups and downs in between. It is a story about following through on inspiration, leading with integrity, and the passion that is poured into making great beer."
GARY ERICKSON, founder, co–owner, and co–CEO, Clif Bar & Company

"In my many years in the brewing industry, nobody has impressed or inspired me more than Ken Grossman. His tale is astonishing: how he rose from brewing in the proverbial bucket to being the genius behind the world′s most beautiful brewery. Ken is a legend, yet remains one of the most unassuming people in the business. Quality attitudes, responsibility, fairness, and hard work with an underlying enjoyment in seeking the best: these are the attributes of the Sierra Nevada success story that Ken tells in this brilliant book."
CHARLIE BAMFORTH, Professor of Malting and Brewing Sciences, University of California, Davis

"This is Ken′s personal story of his path and the people and circumstances that have brought Sierra Nevada Brewing Co. to the forefront of American craft brewing. It is rollicking and a fun story full of life and overflowing with beer wisdom."
CHARLIE PAPAZIAN, author, The Complete Joy of Homebrewing; founder of the Great American Beer Festival and the American Homebrewers Association

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Chapter 1 A Toaster, a Dryer, and a Glimpse of Things to Come 1

Chapter 2 Chico 25

Chapter 3 Pioneer Days 39

Chapter 4 Materials and Ingredients 65

Chapter 5 A Bag Full of Dreams but Empty Pockets 81

Chapter 6 To Market, To Market 91

Chapter 7 Growing Pains 109

Chapter 8 Moving On Up 125

Chapter 9 The Time of Troubles 147

Chapter 10 The Winchester Mystery Brewery 163

Chapter 11 Fork in the Road 175

Chapter 12 Germinating a Workforce 183

Chapter 13 New Millennium, New Challenges 199

Chapter 14 Doing the Right Thing 207

Chapter 15 Good Is Not Good Enough 217

Chapter 16 The Future 235


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Ken Grossman
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