+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Econovation. The Red, White, and Blue Pill for Arousing Innovation. Edition No. 1

  • ID: 2212860
  • Book
  • December 2011
  • 224 Pages
  • John Wiley and Sons Ltd
Over the last 20 years, China fed our zombie-like appetite for iPhones, Prada and Snuggies. At the same time, its biggest customer, the US, found itself in debt, under-educated, and covered with recreational tattoos. So now what? Will America wallow in mediocrity like Greece or some C-list celebrity? Or, will our legendary ingenuity save us from Tweeting...and eating our way to irrelevance? Econovation is a bold, witty response to those questions that doesn't rely on miracles or government for answers. It challenges business leaders to think differently about the next decade of the US economy and respond with big, sustainable innovations. Written by Steve Faktor, former Vice President of Growth & Innovation and head of the Chairman's Innovation Fund at American Express, Econovation is a trends book on steroids. It's bursting with practical, thought-provoking ideas no executive, entrepreneur or Fed Chairman can afford to miss.

Most importantly, Econovation envisions a very different future. It's one ruled by "producerism", not consumerism. It's a future in which real innovators must do more than slide a greasy finger over the screen of an iPad. Econovation uncovers opportunities in unexpected places. You'll learn how to:

  • Capitalize on a market that will go from making nothing to making everything...for China.
  • Use psychological pricing and some crafty tricks from Google to reduce reliance on tapped-out consumers
  • Sell to consumers whose new identities will be based on what they create, not what they buy, click or super-size
  • Seduce a desperate government to finance your business, then feed you pancakes in the morning
  • Motivate tomorrow's employee with social currency instead of the green, depreciating kind
  • Upgrade your business and your kids with a little help from Mormons and kindergartners with hacksaws

Econovation is a fresh perspective on a future we've taken for granted. It empowers readers to think big, dream big, and conquer economic conditions that will paralyze others. With a hefty dose of data, humor, and actionable ideas, Econovation offers insight and amusement in one, convenient place - a rare treat for a business book.

Note: Product cover images may vary from those shown
Acknowledgments ix

Introduction What Is Econovation? 1

Why Me? Why Now? 3

The Next 100 Years 5

Coming Up in Econovation 7

Chapter 1 Indulgence in an Age of Constraint 9

The Way We Were 10

Right Now 16

Chapter 2 Tawdry Tales of a Service Economy 25

Botox and Other Services 25

Haves versus Have-Nots 33

Fossils and Fledglings 38

The Power of Intangibles 41

Chapter 3 The Next Decade 45

A Rebalancing: What’s Likely, Possible, and Remote 46

A Shift in Power, Capital, and Priorities 68

Chapter 4 Sell Actualization 73

The Seven Economic Identities 73

Get Your Free Labor Here! 74

What Minimum Wage? Tiny Jobs for Tiny Pay 80

Social Identity as Economic Leverage 82

Secure Future 85

Chapter 5 Build a Capital Magnet 89

Sell to China, India, and Brazil 90

Change the Model 99

Become a Foreign Capital Magnet 103

What U.S. Companies Can Make in the Next Decade 108

Chapter 6 Make Makers 119

Education Complications 120

Fix the Core 125

Automate: Rise of the Machines 130

Repair School Financing 134

Empower Makers 136

Chapter 7 Liberate Micropreneurs 145

Splice Entrepreneurship into Education 147

Gain Access to Capital 151

Close the Confi dence and Knowledge Gaps 155

Disneyfi cation for Micropreneurs 157

Chapter 8 Build an “Incentive Nation” 161

Touched by the Hand of Go . . . vernment 162

Price, Love, and Understanding 164

Pricing and Incentive Models with a Future 176

The End of Money 185

Chapter 9 Unfinished Business 189

The Missing Link 189

Nobody’s Bitch 191

Appendix Applying Econovation 195

Approach 195

Hindsight to Foresight 195

All Together Now 198

About the Author 201

Index 203

Note: Product cover images may vary from those shown
Steve Faktor
Note: Product cover images may vary from those shown