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Idea Stormers. How to Lead and Inspire Creative Breakthroughs

  • ID: 2212991
  • Book
  • 256 Pages
  • John Wiley and Sons Ltd
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Praise for Idea Stormers

"In a world of hyper–competition and nonstop reinvention, the only sustainable form of business leadership is thought leadership generating more good ideas faster than anybody else. In Idea Stormers, Bryan Mattimore sets out a collection of insatiably useful practices and revealing case studies to help you and your colleagues rethink your approach to creativity. So here′s an idea: buy this book, apply its uncommon wisdom, and out–think the competition."

William C. Taylor, cofounder, Fast Company; author, Practically Radical

"A fun and engaging tour of the creative process. I love Mattimore′s stories, which place their emphasis on real–life examples and proven techniques. This book is sure to boost your imagination and your group′s creative willpower; indeed, it′ll put white caps on your gray matter! Highly recommended."

Roger von Oech, author, A Whack on the Side of the Head and the Creative Whack Pack

"To stay ahead of the competition it is absolutely necessary to embrace innovation and creativity, whatever field you are in. In Idea Stormers, Bryan Mattimore clearly articulates must–have processes for leaders to embrace and use to inspire innovative thinking across all functions. One of his most important messages is that leaders should leverage creativity across their organizations. He believes (and I agree) that everyone in your company has the potential to create great ideas that will add value to your culture and your bottom line. All you need to do is engage your associates, make them feel valued, and use some of the techniques in this book to unleash their ideas!"

Kay Krill, chief executive officer, ANN Inc., Ann Taylor, and LOFT

"Idea Stormers is a practical facilitator′s manual for inspiring creative thinking. It also shows you how to translate new ideas into real world applications. Highly recommended."

Michael J. Gelb, author, How to Think Like Leonardo Da Vinci

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Preface ix

Introduction Idea Engines 1

Chapter 1 A Map of the Creative Mind: Embracing Seven Creative Thinking Mind–Sets 11

Chapter 2 Beyond Brainstorming: Understanding Individual and Group Ideation Techniques 23

Chapter 3 Your Ideation Toolkit: The Seven All–Time Greatest Ideation Techniques 49

Chapter 4 Innovation Overview: Strategies and Tools for a Successful Innovation Process 71

Chapter 5 Real–World Challenges: Applying Ideation Techniques and Innovation Processes 99

Chapter 6 Idea Meets World: Navigating the Road from Good Idea to Successful Innovation 133

Chapter 7 Thinking Like a Facilitating Leader I: The Who, Where, and How of Planning and Leading Group Ideation Sessions 155

Chapter 8 Thinking Like a Facilitating Leader II: New Product Ideation Session Design 175

Chapter 9 Thinking Like a Facilitating Leader III: Five Strategies for Inventing Ideation and Innovation Processes 199

Conclusion 221

Notes 225

Acknowledgments 227

About the Author 231

Index 233

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Bryan W. Mattimore
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