Few people have felt the thrill of success and the sting of failure as much as Richard Keith Latman, the founder of the beleaguered budget PC manufacturer Microworkz. The company′s fall from grace has been well documented, but just like every other challenge Latman has encountered during the course of his roller coaster career, it was another opportunity to learn, improve, and come back stronger than ever. In The Good Fail: Entrepreneurial Lessons from the Rise and Fall of Microworkz, Latman shares the incredible true story of a life that has embraced the high–stakes risks inherent in the pursuit of fame and fortune so that you, too, can learn and even profit from his mistakes.
From being declared the next Internet billionaire to losing eleven jobs in twelve months, Latman has experienced the peaks and valleys of all–or–nothing entrepreneurship over and over again. It′s easy to feel sorry for yourself, but Latman understands that out of error comes experience. That′s why he embraces the idea of the "Good Fail" a mistake from which you learn more than you lose. Such missteps hurt in the short term but offer long–term benefits, and there′s no better example than Latman′s own.
Now, for the first time, Latman describes his experiences as an entrepreneur who has used his failures to hone his managerial and business acumen, illustrating the importance of learning from your missteps first hand. In The Good Fail, he outlines nineteen practical lessons that will help you succeed faster from building and sticking to a business plan to maintaining a positive attitude so that you can build a better, stronger business with less heartache.
Part autobiography, part how–to guide for entrepreneurs everywhere, The Good Fail is one incredible case study on the value of mistakes, from a man who′s made a career from learning things the hard way.
Chapter 1 Against All Odds 1
Chapter 2 Out of My League 13
Chapter 3 From Brides to BeOS 27
Chapter 4 Catching the Wave 39
Chapter 5 Too Much Too Soon 55
Chapter 6 The Fall 61
Chapter 7 iToaster 79
Chapter 8 Moving On 87
Chapter 9 Redemption 101
Epilogue Nineteen Ways to Avoid a Good Fail 119
Appendix Forty–Seven Success Stories 139
About the Author 153
RICHARD KEITH LATMAN Is Chief Executive Officer, cofounder of iMagicLab and the Founder of Latman Interactive. Latman drives product development, technology, sales, marketing, and architecture decisions across all iMagicLab/Latman products to ensure the product direction is consistent with the overall strategy of the company and the needs of the marketplace. Over the past nine years, he has trained tens of thousands of salespeople, written over 275 articles, and spoken at major events and seminars nationwide.
Latman has broad experience in the sales, hardware, software, and services sectors, having spent more than 20 years in senior management roles in the IT industry. Prior to founding iMagicLab, Latman helped start many innovative companies including RetailTRAC (sold to Minow LLC), MicroPOS (sold to Micros), and Microworkz.com.