PRAISE FOR BEATING THE GLOBAL ODDS
"As countries, companies, and individuals seek to solve the calculus for sustainable growth, this brisk and compelling volume by one of the world′s foremost business strategists couldn′t have come at a better time."
Muhtar Kent, Chairman and CEO, The Coca–Cola Company
"A tour de force. Great leaders, and those who aspire to leadership, should focus on and absorb the important lessons of Beating the Global Odds."
Klaus Schwab, Executive Chairman and founder, World Economic Forum
"By drawing on a huge diversity of sources, by encouraging us all to become ′discerning omnivores,′ and by applying the sum of his own peerless experience, Paul Laudicina helps us understand not just what needs to be done but also how to do it."
Sir Martin Sorrell, CEO, WPP
"Laudicina blends ... the insights he gained from successfully turning around one of the most respected consulting firms with the best lessons management theorists and social scientists have to offer ... an indispensable book crisp, original, easy to read, practical, and inspirational all at the same time."
Moisés Naím, Senior Associate, Carnegie Endowment; author, The End of Power: Why It′s Easier to Get, Harder to Use, and Nearly Impossible to Keep
"Beating the Global Odds shows us how to turn the desire to win into action through concrete, pragmatic, realistic advice."
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi
"A concise and gripping breviary for the knowledge economy of the twenty–first century the distilled wisdom of a thinker and a doer, a rare breed in the boardrooms of the world."
Josef Joffe, Editor, Die Zeit, Hamburg; Senior Fellow, Stanford University
"Beating the Global Odds is a timely wake–up call for today′s CEOs, who must work harder than ever to seize the opportunities and manage the acute risks."
John Quelch, Dean, China Europe International Business School (CEIBS), Shanghai
Introduction Seizing the Future Is (Fortunately) Not a Game of Chance 1
Chapter 1 Global Brain Freeze 13
Nonstop Overstimulation Brings Disorientation
Chapter 2 Fast and Fickle 27
The Ever–Shorter Half–Life of Everything
Chapter 3 Rudderless World 45
Angry Populism, Incapacitated Government, and Stray Capitalism
Chapter 4 Lighten the Load and Make
It Sesame Street Simple 73
Chapter 5 Repair Your Social Fabric 87
Why Relationships Always Trump Transactions
Chapter 6 Don t Wait for the Next Big Thing 101
Chapter 7 Open the Aperture 125
Widen Your Lens, But Do So with Discernment
Chapter 8 Turning Pixels into a Clearer Picture 147
Applying Scenario Thinking to Make a Better Future Possible
Epilogue: The Next Chapter 177
Selected Bibliography 187
About the Author 195