Praise for Start at the End
"Start at the End shows business owners how to dream big . . . and then achieve those dreams."
MARSHALL GOLDSMITH, Author of New York Times bestsellers, MOJO and What Got You Here Won′t Get You There
"A company without a vision can′t succeed. And a vision without a plan is the recipe for failure. Start at the End shows you how to get boththe right vision and the right plan to achieve it. Proceeding in business without this is foolish."
KEVIN HARRINGTON, ABC Shark Tank Judge and Author, Act Now!: How I Turn Ideas into Million–Dollar Products
"If you want to do more faster and excel as an entrepreneur, you better have the right vision and plan. Start at the End helps you to get it right."
BRAD FELD, Managing Director of Foundry Group and Coauthor, Venture Deals and Do More Faster
"Can′t understand why your business isn′t growing the way you want it to? Read Start at the End. This straightforward book will put you on the path to success, show you the steps to take, and provide the tools you need to stay on track until you reach your goal."
RIEVA LESONSKY, CEO, GrowBiz Media
Whether your goal is selling millions of your product or service, expanding operations to a new location, or generating more profits, Start at the End provides a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You′ll learn how to re–create your long–term vision and then make continuous progress in achieving that vision while continuing to hit your short–term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved success and shows you exactly how to achieve your ultimate goals.
Chapter 1 The End of Your Business 1
Chapter 2 Confirming the Opportunity 15
Chapter 3 Goals and Milestones 27
Chapter 4 Achieving Your Financial Metric Goals 37
Chapter 5 Achieving Your Business Asset Goals 47
Chapter 6 Systematizing Your Business 57
Chapter 7 How to Out–Market Your Market 73
Chapter 8 Securing and Locking Up Your Customers 89
Chapter 9 Developing Your HR Plan 117
Chapter 10 Documenting Your Strategic Plan 133
Chapter 11 How to Progress Even Faster 145
Chapter 12 Becoming a Better Leader 167
Chapter 13 Multiplier Tactics 187
About the Author 213