Praise for Beam, Straight Up
"I′ve known Fred for years. He′s a natural entertainer he′s lived the life and this book is pure entertainment."
"Fred Noe has made us a part of the ′family′ of Jim Beam since the beginning of our relationship thirteen years ago. Cheers to Fred for giving us a glimpse behind the scenes of our favorite bourbon in the world!"
Eddie Montgomery of multiplatinum country duo Montgomery Gentry
"We′re honored to play a part in the storied history of Jim Beam and there′s no better person to tell the story than Fred Noe himself."
Troy Gentry of multiplatinum country duo Montgomery Gentry
"If you want the inside scoop from Bourbon royalty and my personal mentor then read this book and enjoy firsthand the colorful stories of one of the most respected, well–traveled, and hilarious members of Beam′s family . . . Fred Noe."
Bernie Lubbers, "Whiskey Professor" and author of Bourbon Whiskey: Our Native Spirit
"Fred Noe is more than just the scion of a famous family. He is a real guy with real stories, and reading them, you can see how it wasn′t all bourbon and roses for him growing up and getting to where he is today."
Charles K. Cowdery, author of Bourbon, Straight
Foreword Kid Rock xi
Chapter 1 A Little History 1
Chapter 2 A Kentucky Boyhood 23
Chapter 3 Booker: Yes, Sir. 49
Chapter 4 College Man 71
Chapter 5 Starting Out 87
Chapter 6 The Making of a Bourbon
Chapter 7 Road Warrior 115
Chapter 8 The World Isn t As Big
As I Thought 129
Chapter 9 Bourbon and Change 143
Chapter 10 The Beam Way: How to
Build a Company That Lasts 155
Chapter 11 Home 169
Hangover Cure 182
Cooking with Bourbon 182
FRED NOE is the great–grandson of the legendary distiller, Jim Beam, as well as Beam Inc.′s Global Brand Ambassador and Master Distiller. He is the seventh–generation distilling Beam.
JIM KOKORIS is a longtime family friend, spokesperson, and publicist for the Beams. He is also the author of three novels: The Rich Part of Life, Sister North, and The Pursuit of Other Interests.