A concise yet comprehensive resource for the entire fund raising process. Shows why board members must take the lead in fund raising efforts, and show how this role can be personally satisfying.
The Board Member′s Perspective: How a Board Member Should Look at Fund Raising–The Board′s Responsibility–Giving and Asking.
Providing a Strong Foundation for Fund Raising: The Underlying Elements–The Mission, Planning, and Assessment of Funding Needs–The Case–The Support Constituency–Operating Funds Versus Program Funds.
Raising Money from Individuals–Memeberships–Annual Appeals and Phonathons–Mass Direct Mail–"Benefits" and other Fund–Raising Events.
Raising Money from Other Sources–Government Grants–Foundation Grants–Business Donations–Support From Other Nonprofit Organizations–Proposal Writing.
Raising Captial Funds: The Board′s Special Responsibility–Capital Campaigns: Endowments and Buildings–Planned Giving and Bequests–Life Insurance Contributions.
Asking: The Board Member′s Challenge–Publicity and Printed Visual Materials–Research and Preparation for Asking–Cultivation of Prospects–Asking: The Hurdles–Asking: A Scenario.
Organization and Procedures: The Board′s Oversight Role–Development Staff–Volunteers and Training–Office Procedures and Computers–A Development Strategy and Plan: Setting Goals–Program Evaluation.
Special Concerns for Board Involvement–Cause–Related Marketing–Professionalism, Ethics, and Regulation–Using Consultants.
Leadership Revised: Making the Board Effective–Board Composition, Organization, and Motivation–Ensuring Board Effectivenss.