The Myth of Multitasking. How "Doing It All" Gets Nothing Done

  • ID: 2213623
  • Book
  • 144 Pages
  • John Wiley and Sons Ltd
1 of 4
Praise for The Myth of Multitasking

"If every busy professional could internalize Crenshaw′smessage in this book, we′d all get much more done in less time."
—Gina Trapani, lead editor,; and author, Upgrade Your Life

"Every great CEO and rainmaker needs this book!"
—Jeffrey J. Fox, author, How to Become a Rainmaker

"A fresh take on the problem of timewasters in ourcorporate and personal lives, The Myth of Multitasking willchange your paradigm about what is productive and what is not.I loved the concept of ′switchtasking′ versus multitasking.A must–read for all."
—Hyrum Smith, co–founder, Franklin Covey;and CEO, Galileo

Note: Product cover images may vary from those shown
2 of 4
The Company.

The Owner.

The Lie.

The Cost.

The Origin.

The Exercise.

The Example.

The Question.

The Meeting.

The Expectation.

The Truth.

The Deal.

The Change.

The Steps.

The Systems.

The Follow–up.



The Author.


Note: Product cover images may vary from those shown
3 of 4


4 of 4
"This little book was both a pleasure to read and offered some very practical advice in the form of a modern day fable." (
Oliver Starr, Editor, Getting Things Done Times)

"Are you a master of juggling e–mail, voice mail, cell–phone calls and the like? No, you′re not, says this slim fable–cum–manifesto against multitasking. The author, a business coach, gently ridicules the idea that anyone can concentrate on two things at the same time." (Andrea Sachs, Senior Reporter, Time Magazine, November 2, 2008)

"This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home." (, November 24, 2008)

"I applaud Crenshaw for taking on a popular buzzword and small–scale plague not only in business life, but also our day–to–day world. Multitasking is indeed a myth. I would be tempted to be more vigorous in my rhetoric and say that multitasking is a fraud and a thief." (, November 24, 2008)

"Crenshaw′s on a mission to reduce distractions, interruptions, and fire–fighting at work, and create environments that let employees see through tasks with their full attention before moving onto the next thing." (, October 13, 2008)

Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown