A must–read for any company wanting to learn how to "do" social network analysis rather than run another software program, Social Network Analysis in Telecommunications shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.
Social Network Analysis in Telecommunications explores:
The telecommunications environment
How telecommunications companies can effectively enhance their relationships with customers
The groundwork for defining social network analysis
Tools that can be used to address social network problems
Social network modeling
The key to any successful company is the relationship it builds with its customers. Essential reading for professionals eager to distinguish their products in the marketplace and successfully connect with customers, this timely book shows you how to get it done right, through social network analysis.
Part I: Foundation of Social Network Analysis.
Chapter 1: An Introduction to Social Network Analysis.
Chapter 2: Formal Methods for Network Analysis.
Chapter 3: Theoretical Foundation.
Chapter 4: Measures of Power and Influence.
Part II: Social Network Analysis Case Study.
Chapter 5: Telecommunications Environment.
Chapter 6: Social Network Modeling.
Chapter 7: Assessing the Social Network Model.
Chapter 8: Evaluating the Business Results.
Chapter 9: Final Remarks for the Case Study.
Part III: SAS Capabilities for Social Network Analysis.
Chapter 10: Basic Statistics.
Chapter 11: Overview of the Link Analysis Node.
Chapter 12: Visualization Capabilities for Social Network Analysis.
Chapter 13: A Note about OPTGRAPH.
About the Author.