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The Fine Art of Success. How Learning Great Art Can Create Great Business. Edition No. 1

  • ID: 2213753
  • Book
  • December 2010
  • 200 Pages
  • John Wiley and Sons Ltd
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?

The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.

Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.

With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.

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Foreword by Costas Markides ix

Preface xiii

About the Authors xvii

1 Madonna 1
Strategy on the Dance Floor

2 Titian 25
Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century

3 Hirst 45
The Shark is Dead – How to Build Yourself a New Market

4 Beuys 69
Understanding Creativity – Is Every Manager an Artist?

5 Picasso, van Gogh & Gauguin 91
Art Lessons for Global Managers

6 Koons 111
Made in Heaven, Produced on Earth: Creative Leadership – The Art of Projection

7 Paik 133
Global Groove – Innovation through Juxtaposition

8 Interview with Gerrit Gohlke, artnet 159

References 171

Index 175

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Jamie Anderson LBS.

Jörg Reckhenrich Managing Director.

Martin Kupp Program Director.
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