The Fine Art of Success. How Learning Great Art Can Create Great Business

  • ID: 2213753
  • Book
  • 200 Pages
  • John Wiley and Sons Ltd
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"Anderson, Reckhenrich and Kupp bring new insights to strategy and innovation by exploring the creative industries. It is rare for business books to be as readable as this one, and the authors are storytellers of the first order. I highly recommend this text to any executive seeking fresh inspiration towards achieving business success."

Peter Lorange, President, Lorange Institute

"This is truly an inspiring book. It shows us that business executives can draw inspiration not only from business and economic theory and practice, but also from the culturally–grounded world of the arts. Where better to look for insights into innovation, creativity and vision than to contemporary and historical icons such as Madonna and Picasso, to name but a few of their colourful subjects? This is a ′must′ read for anyone who wants to gain a broader understanding of the ′big picture′."
Prof. Dr Derek F. Abell, founding president of the European School of Management and Technology, Berlin, former dean of IMEDE, and full–time faculty member of Harvard Business School

"I hope that many managers will be inspired by this fantastic book. From the experience of many art–projects in the past 15 years within the Otto Group I am truly convinced that companies can learn tremendously from artists in developing their organisations – in communicating their vision and mission, in growing better teamwork, in leadership training and in developing the company culture. This book gives the reader the perfect opportunity to do this."
Jürgen Bock, Otto Group

"The Fine Art of Success defines a higher and more inspiring level of cross fertilization between the two ′Lebenswelten′ (ways of life) art and business I have ever seen before. Following the supposedly peaceful process of innovation in Arts between Titian and Tintoretto as a fierce battle of business cases, or Picasso, Gauguin and van Gogh in their different approaches to globalization, offers not only new insights in management principles. It creates also a new entry point for trained business people to reconsider Arts as an essential and inspiring dimension for a true leader."
Friedrich Kuhn, Partner, Egon Zehnder International

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Foreword (Costas Markides).

Preface.

About the Authors.

1 Madonna
Strategy on the Dance Floor.

2 Titian
Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century.

3 Hirst
The Shark is Dead How to Build Yourself a New Market.

4 Beuys
Understanding Creativity Is Every Manager an Artist?

5 Picasso, van Gogh & Gauguin
Art Lessons for Global Managers.

6 Koons
Made in Heaven, Produced on Earth: Creative Leadership The Art of Projection.

7 Paik
Global Groove Innovation through Juxtaposition.

8 Interview with Gerrit Gohlke, artnet.

References.

Index.

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Jamie Anderson
Jörg Reckhenrich
Martin Kupp
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