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Critical Corporate Communications. A Best Practice Blueprint. CBI Fast Track

  • ID: 2213793
  • Book
  • September 2002
  • 196 Pages
  • John Wiley and Sons Ltd
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Effective communication lies at the heart of every successful business. All good communication involves an efficient exchange of information, both internally and externally. In addition, knowing what and how to convey a message is equally important. Proliferating methods of communication, e.g. email, fax, mobile, Internet, telephone, verbal and non–verbal exchanges, widen the range of choices, and also increase the chances of choosing an inappropriate channel for getting your message across.

Real–life examples illustrate best and worst practice in communication. A communications audit is also provided, looking in detail at which forms of communication currently work, where information is drawn from and its credibility and the use of different channels. The audit will most importantly provide a benchmark for companies to calibrate their present and future success. A sample audit response is also included.

Mid– to senior level executives, owner–managers, consultants, trainers and advisers will find this an indispensable guide.
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Series Foreword by Digby Jones.

About the Authors.



One: What′s It All About?–Communications and Language.

Mind your language.

Two: The Board.

The chairman who chose what not to communicate.

Three: Internal Communications.

Human remains.

A typical employee survey.

Strategising your communications.

Don′t shoot the messenger.

Shhh! Keep it quiet.

Causes of ineffective communications.

The cultural divide.

How good a communicator are you?

Four: SWOT Analysis.





Five: External Audiences.

Customers and clients.


Owners and shareholders.

Corporate affairs.

Community relations.

The media.

Six: Crisis Communications.

How Camelot′s numbers finally came up.

Coping with a crisis – or a scandal.

Seven: Means of Communication.

Ways and means.




Eight: Electronic Communication.


Bulletin boards.

Intranets and extranets.

Nine: Communication Audits.

Extracts from communication audits 156.

Ten Sounding Off.

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Naomi Langford–Wood
Brian Salter
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