Real–life examples illustrate best and worst practice in communication. A communications audit is also provided, looking in detail at which forms of communication currently work, where information is drawn from and its credibility and the use of different channels. The audit will most importantly provide a benchmark for companies to calibrate their present and future success. A sample audit response is also included.
Mid– to senior level executives, owner–managers, consultants, trainers and advisers will find this an indispensable guide.
About the Authors.
One: What′s It All About?–Communications and Language.
Mind your language.
Two: The Board.
The chairman who chose what not to communicate.
Three: Internal Communications.
A typical employee survey.
Strategising your communications.
Don′t shoot the messenger.
Shhh! Keep it quiet.
Causes of ineffective communications.
The cultural divide.
How good a communicator are you?
Four: SWOT Analysis.
Five: External Audiences.
Customers and clients.
Owners and shareholders.
Six: Crisis Communications.
How Camelot′s numbers finally came up.
Coping with a crisis – or a scandal.
Seven: Means of Communication.
Ways and means.
Eight: Electronic Communication.
Intranets and extranets.
Nine: Communication Audits.
Extracts from communication audits 156.
Ten Sounding Off.
" this book, produced in collaboration with the CBI, is a useful beginner s guide with some sensible advice " (Management Today, January 2003)
" this book is a best practice blueprint, loaded with practical advice and case studies, mostly British " (Business Plus, February 2003)