Property development has to be market driven and certainly not product driven. The architect can creatively add great value to the developers′ commercial objectives by design – in doing so he can achieve his architectural agenda at the same time. Kenneth Yeang.
There is a new generation of developers that is becoming enlightened to the cultural value of design excellence, and a new generation architects that is becoming enlightened to the cultural value of fiscal risk, reward, and responsibility. Thank goodness the old guard is dying of obsolescence. Our cities will revel for the evolution. Gregg Pasquarelli, ShoP/Sharples Holden Pasquarelli
I don t know when "architecture" fell out of the discussion. Maybe in the haste to make money, or when short–term thinking replaced long–term thinking. The real question is: Why would architecture not make profit? I think we have proven the opposite. Winka Dubbledam
Winka Dubbeldam and Archi–Tectonics
Michael Graves & Associates
Jones Studio, Inc
Richard Meier Architects
ShoP/ Sharples Holden Pasquarelli
Robert AM Stern Architects
Kerstin Thompson Architects
Practice Profile estudio Teddy Cruz
Architecture in Developer Land (Jayne Merkel).
Calculated Risk (Sara Moss).
Building Design (David B Sokol).
A Tower of Damnation (Aimee Molloy).
Brit in the Big City (David B Sokol).
Risky Business (Eddie Jones).
Calibrating the Commercial Potential: An Interview with John Ritblat (Jeremy Melvin).
Reconciling the Irreconcilable? The Architecture of Ken Yeang (Helen Castle).
A Housing Boom Embraces High Design (Masaaki Takahashi).
Melbourne (Low) Rising (Leon van Schaik).
Inter(Nation)al (Stephen Varady).
Homes for China (Laurent Gutierrez and Valérie Portefaix).
In the Kingdom of the Netherlands: A Province of Architecture (Hans Ibelings).
How Swede Is It? (Patrick Amsellem).
Interior Eye Architectural Bias Crimes (Craig Kellogg).
Building Profile Peace Memorial Park Bowling Pavilion, Wigston, Leicestershire (Jeremy Melvin).
Some Place Like Home: Using Design Psychology to Create Ideal Places Toby Israel
Engineering Exegesis A Digital Pedagogy for Learning Structures (Shahin Vassigh ).
Practice Profile estudio teddy cruz (Denise Bratton).
AD Book Club
Site Lines Light (Leon van Schaik).