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Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce. Volume 1. Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics

  • ID: 2214098
  • Book
  • October 1999
  • Region: Global
  • 620 Pages
  • John Wiley and Sons Ltd
With contributions from prestigious lawyers, economists,accountants, and consultants from around the world, IntellectualProperty in the International Marketplace presents a highly complexsubject in a user-friendly, organized manner. The two-volumes serveas an intellectual property compendium to business professionalsand their counsel, helping them explore and answer intellectualproperty questions in business transactions in global settings.Volume I covers the methods for dealing with intellectual propertyin every type of business transaction, while Volume II covers theunderlying general principles of international intellectualproperty law.

This core volume (ISBN 0471-351059) is supplemented annually.

The 2002 Supplement (ISBN 0471-390313) includes:

New chapters on such topics as Patent Strategies in the Era ofthe Internet, Parallel Imports into and within the European Union,and Copyright and E-Commerce.

Updates to International Laws and Developments on SecurityInterests in Intangible Assets that have taken place in Australia,Canada, France, Hong Kong, and Korea.
This supplement updates the 2 Volume set, Simensky/IntellectualProperty in the Global Marketplace Second Edition (ISBN0471-351059).
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Overview: Intellectual Property -- The New Global Currency (C.Zimmerman).


Trademarks and Domain Names (S. Weinberg).

Trademark and Domain Names: International Perspective (D.Prahl).

The Advent of Electronic Commerce: Intellectual Property,Banking, and Finance (R. Lamb & R. Rosen).

Internet Industries Convergence: Legal, Strategic, and GlobalConcerns (R. Lamb & R. Rosen).


Economic and Financial Issues in Intellectual Property (R.Lamb).

Quantitative Methods of Valuing Intellectual Property (G. Smith& R. Parr).

Intellectual Property: Proactive Auditing (N. Swycher).

Financial Accounting and Reporting Considerations (A. Carter& M. Lasinski).

Amortization of Intellectual Property for U.S. Federal IncomeTaxes (R. Gehan).

The Rating Agency View of Intangible Assets (T. Hoens).

Global Piracy and Financial Valuation of Intellectual Property(R. Lamb & R. Rosen).


Imperative Strategies for Protecting Trademark Assets: TheInternational Market (I. Kaufman & B. Bakshani).

Certification Marks in the Competitive Commercial Environment(J. Belson).

Parallel Imports Into and Within the European Union (S. Jackson& R. Kempner).

Imperative Strategies for Protecting Intangible Assets: The U.S.Market (A. Daniel).

The GATT Copyright Restoration: A Loss for the Public Domain forthe Benefit of Trade Policy (A. Hartnick & N. Mertzel).

New International Copyright Rules: The WIPO Copyright Treaty (T.Vinje).

Trends in the Protection of Intellectual Property Rights: A CaseStudy from Ghana (P. Kuruk).

Current State of Protection of Intellectual Property Rights ofthe Former Soviet Union (M. Eliseeva).

The Intellectual Property Characteristics of a Generic Company(A. Cohen).

Some Practical Applications of Brand Valuation to CorporateTrademark Management (S. Getzoff).

The Insurance and Management of Intellectual Property Risks (M.Simensky & E. Osterberg).
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Neil J. Wilkof Neil J. Wilkof & Co., Tel Aviv, Israel.

Melvin Simensky Hall Dickler Kent Friedman and Wood, New York.

Lanning G. Bryer Ladas and Parry, New York.
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