"Bob Lutz is the only man in history to rise to the top at all three Detroit automakers Ford, GM, and Chrysler and Guts reveals the kind of thinking that got him there. From a guy who didn’t graduate from high school until he was twenty–two comes as good a business book as you will ever find, and one that applies in any industry. Go Bob, go."
Jerry Flint, Forbes columnist, and 2003 winner of a Loeb Award for Distinguished Business and Financial Journalism
"Bob has always been a charismatic leader, but he became a true businessman when he joined Chrysler. Guts is typical Lutz it’s controversial, thought–provoking and, in the final analysis, it makes good business sense."
Harold "Red" Poling, retired CEO, Ford Motor Company
"Bob has the rare ability to communicate with everyone on the automotive ladder from the engineer to the guy on the assembly line to the designer . . . even the idiotic Hollywood celebrity who just likes to go fast! And whether you’re in the business of building washing machines or just writing jokes, Lutz’s laws work."
Jay Leno, Hollywood celebrity and host of The Tonight Show
"In a world in which managerial creativity and discipline have become polar opposites, Guts presents a dynamic synthesis of both forces that will enable readers to challenge the status quo and make their organizations far more competitive."
Stephen Girsky, Managing Director/Senior Global Automotive Analyst, MorganStanley
"Guts is about business, leadership, and life, and reaches well beyond the boundaries of the auto industry. Lutz’s laws of business, updated for today’s leaders, are key ingredients to a twenty–first–century road map for success. And it’s also a great read, delivered with the passion, integrity, and strength of character so important to making good things happen in a turbulent world."
David Cole, Chairman, Center for Automotive Research
"I’ve known Bob Lutz for over thirty–five years, and Guts reflects all the qualities that have made him one of the great car guys of our generation. As always, he tells it like it is, and that’s what makes his book such a compelling read."
Lee Iacocca, Lee Iacocca & Associates
Foreword by Bob Eaton.
PART I: THE STORY OF CHRYSLER S SECOND TURNAROUND.
Déjà Vu All Over Again.
The Patient Heals Himself: Bringing Platform Teams to Chrysler.
We Just Did It : The Story of the Viper.
PART II: LUTZ S IMMUTABLE LAWS OF BUSINESS.
LAW 1 The Customer Isn t Always Right.
LAW 2 The Primary Purpose of Business Is Not to Make Money.
LAW 3 When Everybody Else Is Doing It, Don t!
LAW 4 Too Much Quality Can Ruin You.
LAW 5 Financial Controls Are Bad!
LAW 6 Disruptive People Are an Asset.
LAW 7 Teamwork Isn t Always Good.
PART III: LUTZ S COROLLARIES, OR THE REST OF THE STORY! .
It s Okay to Be Anal Sometimes.
A Little Fear, in Reality, Ain t All That Bad.
Leadership Is All about Common Sense, Which, Unfortunately, Is Not All That Common.
Some Squeaky Wheels Don t Get the Grease, or Pros and Cons of Being a Change Agent.