Europe Incorporated. The New Challenge

  • ID: 2214353
  • Book
  • Region: Europe
  • 206 Pages
  • John Wiley and Sons Ltd
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′Gianni Montezemolo has produced an outstanding book on the strategic implications of the emergence of greater Europe for global companies. Based on his many years of experience as a senior executive of major international companies, Montezemolo makes a convincing case as to why greater Europe is destined to be the next economic super power. His hands–on experience makes him uniquely qualified, not only about the need for developing a strategic vision for Europe, but also about the key managerial issues facing companies operating in greater Europe. This book is a "must read" for the CEOs of major corporations throughout the world.′ Professor Michael Yoshino, Harvard Business School ′Europe Incorporated: The New Challenge offers fresh, clear insights into where Europe is heading and what to do about it. Anyone with an interest in the Europe of tomorrow will profit from reading these pages.′ George Fisher, Chairman and CEO, Kodak ′Global businesses pay a lot of attention to shifts in economic power. The author′s view of the coming European millennium challenges traditional perceptions and offers compelling reading.′ Peter Brabeck–Letmathe, CEO, Nestlé ′Europe Incorporated: The New Challenge addresses a key issue for most CEOs: how to take advantage of the profit opportunities that greater Europe provides. The development of the single market enhanced by the euro, and the opening of Eastern Europe requires major structural changes even in companies that have so far been quite successful.′ Antony Burgmans, Chairman, Unilever
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Europe′s Second Coming.

The New European Zoo.

The Northern Bees.

The Atlantic Storks.

The Southern Gazelles.

The Eastern Bears.


Organizing for Greater Europe.

The Innovation Imperative.

Brands, Prices and the Euro.

An Integrated Supply Chain.

The Continental Back Office.



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Gianni Montezemolo was born in Italy and educated at the University of Rome and the Harvard Business School. He worked for over thirty years for Buitoni, Pfizer and SC Johnson Wax as a general manager in Argentina, Britain, France, Germany, Italy and the USA. He started subsidiaries in Eastern Europe and was European CEO. He was also chairman of an American–Japanese joint venture. Since 1996 he has been a Director of A.T. Kearney, the leading management consulting firm, helping clients organize business across borders, enter new markets and support innovation. He is running projects in the Ukraine for the European Bank (EBRD), to help the development of private enterprises. He is NE Director of several companies. He lives in London with his wife Joan, and has two children.
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