It examines the vast range of businesses that can be franchised, from hamburgers to computers, and outlines the comparative strengths and weaknesses of franchising from the viewpoints of all parties. It defines the steps involved and the franchise. It examines the processes involved in setting up as a franchisor, from market testing through to the final business product and explains the relationship between franchisee and franchisor in an extremely useful sample legal contract.
Smith and Stanworth are a uniquely well–qualified team, boastin both a first–class research record and experience of running a franchise which is one of the eight founder members of the British Franchise Association. The Barclays Guide to Franchising for the Small Business is an invaluable guide to the opportunities and potential pitfalls associated with this extremely popular form of business.
Brian Smith is a franchising practitioner. He was for many years Managing Director of the ServiceMaster franchise in the UK which specializes in carpet and upholstery cleaning. Prior to that he was a franchisee with the same company. In recent years he has served a term as Chairman of the British Franchise Association and he has recently moved to Ernst Young for whose franchise interests he is responsible.