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Transcultural Management. A New Approach for Global Organizations

  • ID: 2214583
  • Book
  • April 1997
  • Region: Global
  • 256 Pages
  • John Wiley and Sons Ltd
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Transcultural Management presents a compelling new model for transforming cultural clashes into cultural synergy. Going far beyond the dos and don′ts of mere protocol, it explains how cultural issues affect today′s global business practices, provides a theoretical framework for transcultural management, and offers practical applications for managing any type of cross–border concern, including overseas branches, strategic alliances, acquisitions, and foreign personnel.
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Part One: The Impact of Culture on Global Business.

1. The Tragedy of Ignorance.

2. Why Culture?.

3. Language Matters.

Part Two: Transcultural Management for Individuals and Organizations.

4. Globalization and Cultural intervention.

5. Enabling Global Organizations: Five Core Competencies.

6. Achieving Competency: Seven Mental Disciplines.

7. Managing Cultural Context.

8. High–Context, High–Content Management: The Direction of Global Organizations.

Part Three: The United States And Japan.

9. Root Causes of Cross–Cultural Business Conflict.

10. American Companies in Japan.

11. Japanese Companies in the United States.

12. United States––Japan Alliance Management.

Part Four: Moving Forward Across Cultures.

13. Embracing Bridge Persons.

14. Searching for a New Identity for the 21st Century.

Appendix: Interventions for Transcultural Organizaions.
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Atsushi Funakawa
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