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Creative Style Profile. Facilitator's Guide

  • ID: 2214781
  • Book
  • 48 Pages
  • John Wiley and Sons Ltd
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Innovation is the key to maintaining a competitive edge in the global marketplace.

The Creative Style Profile Facilitator′s Guide includes all you need to help people at all levels in an organization improve their understanding of creativity and innovation, and provide the means to build more powerful collaborative relationships.

The Facilitator′s Guide provides step–by–step instructions for administering the profile and, optionally, leading a workshop based on the companion ?Creative Style Profile. The Profile is designed not to tell participants IF they are creative, but HOW they are creative. It is not a test of creativity but an exploration of where their creative strengths lie. The Facilitator′s Guide gives you the tools you need to score the profile and contains suggested scripts, individual and group exercises and activities, as well as overhead, handout, and flip–chart masters. The Creative Style Profile determines five principle creative styles:

  • Connectors: Perspective–oriented: playful, observant, and light–hearted
  • Dreamers: Receptive–oriented: rely on instinct, imagination, and insight
  • Innovators: Goal–oriented: entrepreneurial, adaptable, and motivated
  • Builders: Visually–oriented: artistic, detailed, and resourceful
  • Explorers: Action–oriented: adventurous, enjoy taking risks, and unconventional

Designed to be flexible, the Profile can be administered in a one–to–one setting making it useful for coaching and career counseling or in groups. For a group setting, the guide includes a reproducible score sheet for aggregating individual scores to arrive at a team creativity profile. Included, too, are ready–to–use training designs and discussion–leading sessions for exploring the nature of creativity and understanding how and why creativity influences individual and team productivity.

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A Note from the Authors.


How to Read This Guide.

Equipment Needed.

Materials and Supplies.


Workshop Overview.

Learning Objectives.

Creativity Workshop.


Warm–Up Exercise.

Aspects of Creative Thinking.

Creativity Myths.

The Creative Style Profile.

Discovering Creative Strengths Exercise.

Coaching Exercise.

Barriers to Creativity.

Team Styles Exercise.

Creative Teamwork Exercise.

Creativity Tips.


Creative Thinking Worksheet.

Discovering Creative Strengths.

Development Memory Jogger.







Flip Charts.

Definition of Creativity.

Aspects of Creative Thinking.


About the Authors.

Pfeiffer Publications Guide.

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Beverly L. Kaye
Beverly Olevin
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