Chasing Youth Culture and Getting it Right. How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

  • ID: 2214816
  • Book
  • 224 Pages
  • John Wiley and Sons Ltd
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Praise for Chasing Youth Culture and Getting It Right

"This book offers powerful and useful insights into marketing to a tough to reach crowd. While trendsetters and tastemakers are hard to reach, Tina Wells provides great tips and strategies on finding and capturing this elusive group." Jane Buckingham, founder and President, Trendera

"Chasing Youth Culture and Getting It Right is the definitive road map to Millennials. If you need to reach them, follow the path of Tina Wells." Ross Martin, Executive Vice President, MTV

"Chasing Youth Culture and Getting It Right will help small businesses that depend on the younger demographic thrive. A veteran in her industry, Tina Wells lays out clear, thoughtful analysis of this group including their ever–changing habits and needs. This resource presents entrepreneurs the proper way to reach and connect in order to gaina foothold within the lucrative youth market." Tennille M. Robinson, Senior Multimedia Content Producer,Small Business Black Enterprise

"Tina Wells doesn′t just know youth marketing she IS youth marketing! Want to know what the difference is? Then read this book." Scott Gerber, founder and CEO, Gerber Enterprises;author of Never Get a "Real" Job

"Forget everything you thought you knew about youth marketing and let Tina Wells give you the real skinny on how tweens, teens, and young adults think, act, and spend. Tina deconstructs this ′golden egg′ demographic with such wisdom and authority that if you′re not currently targeting this $43 billion market, you may want to rethink your marketing strategy. Fast." Donna Fenn, author of Upstarts: How GenY Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit from Their Success

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Preface.

Acknowledgments.

Part One Introducing Generation 2.0.

1 Meet the Kids: Say Hello to the Newest Wave of Millennials.

2 The Tribes and Their Trends: Figuring Out What Kids Want When They re More Different than Alike.

Part Two What Millennials Want Now.

3 I Want It : What Millennials Buy and Why.

4 I Texted You :) : Screen Time, All the Time: How Technology Is Rewiring the New Millennial.

5 Awesome! : Everything Old School Is New Again: Why Some Brands Will Be Around When Millennials Have Kids of Their Own.

6 I Just Want to Be Mii (and Me) : The Importance of Letting Kids Be Kids.

Part Three Young Today, Grown Tomorrow.

7 BuzzSpotting: Tween and Teen Trends That Will Change the Way We Live and Work.

8 The Coming of the Global Mobile: How the New Millennials Will Shape the Future.

Notes.

About the Author.

Index.

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Tina Wells is in her fifteenth year as founder and CEO of Buzz Marketing Group, after starting her career writing for New Girl Times magazine at sixteen years old. Buzz Marketing Group, a youth marketing agency that specializes in youth needs, desires, and trends, has grown a network of approximately 10,000 buzzSpotters® (teen consultants). Tina′s long list of honors includes Essence 40 Under 40, Billboard′s30 Under 30, and Inc. magazine′s 30 Under 30.
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