What's Next?. Exploring the New Terrain for Business

  • ID: 2215095
  • Book
  • 368 Pages
  • John Wiley and Sons Ltd
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What?s Next? brings together 50 of the world?s most remarkable scientists, educators, writers, economists, artists, historians, inventors and other thought leaders of Global Business Network to provide early insight into the new forces that will shape the business environment over the next decade. Provocative, fascinating and informative, What?s Next? offers fresh, incisive commentary on our tumultuous times as well as the challenges and opportunities that lie ahead.

From What?s Next?

"The dotcom bubble trained a whole generation of young entrepreneurs. They rode it up, they rode it down ? they came out. They?re still 32 or 33 years old, with their careers in front of them. I think we just forged what will go on to be the greatest entrepreneurial generation of the last 50 years." Paul Saffo

"We are in a period of major scientific and technological revolution akin to what happened at the beginning of the last century. In physics, chemistry, and biology we are seeing really revolutionary change, both theoretically and in terms of our capabilities. And as a result, we are going to see enormous advances in technology." Peter Schwartz

"I believe the next era began with the protests in Seattle two years ago. I think we will look back on that moment the way we look back at the fall of the Berlin Wall from the previous decade." Katherine Fulton

"Just think through the demographics of life extension. There?s a certain amount of political correctness in celebrating the fact that everyone is living longer and that older people have these new opportunities open to them. But it really could be a very bizarre world that emerges." Frank Fukuyama

"We have a global economy without a global body politic. We?re developing a global body politic and a global society and a global civilization. The global economy is forcing that. At least a third of this century ? maybe half, maybe the whole thing ? will be spent sorting out the global society in terms of global governance and the global frame of reference." Stewart Brand

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Exploring the New Terrain: Introduction.


1. The Evolution of Wealth Creation: Economics and Finance.

2. Toward a New World Order: Geopolitics and Governance.


3. The Challenge of Change: Cultures and Societies.

4. The Search for Deeper Meaning: Values and Belief Systems.


5. Tomorrow′s Tools: Technology.

6. The Frontiers of Knowledge: Science.


7. The Earth as a Whole: Environment and Sustainability.

8. Preparing for the Long Term: Civilization and Infrastrucutre.

Continuing the Journey: Implications.


About the Authors.

About the Network Members.

The GBN Book Club.


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" What s Next is genuinely different " (The Independent, 2 November 2002)

" What s Next? offers a range of powerful and controversial insights into increasingly important fields such as science and technology, culture and civilisation, geopolitics and the environment to help shape the decade ahead " (AccountingWEB.UK, 26 November 2002)

" not your typical business book but a fascinating, informative and provocative read " (Business Plus, February 2003)

" it makes a nice change to read something that makes you wonder what to think, rather than tells you " (Gulf Business, April 2003)

stimulating concepts (Managing Information, January 04)

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