It's All About Service. How to Lead Your People to Care for Your Customers

  • ID: 2215312
  • Book
  • 256 Pages
  • John Wiley and Sons Ltd
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"This book is transformational. It′s loaded with substantive ideas and strategies that can propel you and your team to new heights of excellence."
Nido QubeinPresident, High Point University and Chairman, Great Harvest Bread Company

"Ray has a unique ability to simultaneously reach the coaches and the players. In order words, he is both inspirational and practical in approach. He understands that it truly is all about the people."
Jane Grebenc Executive Vice President, National City Bank

"Ray knows that championship customer service starts with attitude. But, just as important, he recognizes that attitude doesn′t just simply occur out of the blue. It takes careful building and nurturing, and this book shows you how to do that and more."
Mike Fernandez Chairman of the Board, Capital Partners, LLC

"It′s seven times more expensive to win a new customer than to retain an old one. That makes Ray′s book a must read for anyone who wants to build the kind of customer service that beats those odds."
Bob Danzig Former head of Hearst Corporation

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About the Author.


1. It s All About Trust.

2. The Power of Vision Crafting.

3. Generating Enthusiasm.

4. No One Whistles a Symphony It Takes an Orchestra to Play It.

5. Character.

6. Conflict Management.

7. Competition.

8. The Art of Coaching.

9. Listening.

10. Caring.


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RAY PELLETIER, CSP, CPAE, is founder and President of The Pelletier Group, as well as a consultant and professional speaker. His clients include Disney, AT&T, Johnson & Johnson, the Pentagon, the U.S. Air Force, and numerous professional and college sports teams.
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Note: Product cover images may vary from those shown