Nonprofit Strategic Positioning. Decide Where to Be, Plan What to Do

  • ID: 2215313
  • Book
  • 272 Pages
  • John Wiley and Sons Ltd
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Jan Masaoka, Executive DirectorCompassPoint Nonprofit Services

"Tom McLaughlin′s Nonprofit Strategic Positioning makes good sense. And Tom is right! Strategic planning is hard work and well worth the effort. Tom writes the truth, knows what works, and offers solid guidance in this new book."
Kenneth L. Gladish, PhD, National Executive DirectorYMCA of the USA

"As leaders, we live and work in a vastly changing world. Tom McLaughlin provides an excellent framework and basis for strategic thinking and acting when responding to these changes. Nonprofit Strategic Positioning provides a treasure chest of best practices, relevant planning principles, and rules for engaging issues that will improve the performance of the twenty–first century not–for–profit."
Ronnie E. Jenkins, National Vice President, Services to Clubs Boys & Girls Clubs of America

"Once again, Tom McLaughlin does what consulting experts rarely do he teaches others how to do it themselves. Drawing on his vast experience and keen powers of observation, Tom offers insights on trends, a practical approach to organizational strategy and even recipe cards to guide the process. With this how–to guide, even the most reluctant organizations can position themselves for the future."
Jill A. Schumann, President and CEO Lutheran Services in America

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Acknowledgments.

About the Author.

Introduction.

Section 1: Preplanning.

Section 2: The Logic of Strategic Positioning.

Section 3: The Formal Points of Control.

Section 4: Prepare.

Section 5: Scan Your Future.

Section 6: Scan for Internal Strengths.

Section 7: Decide Where to Be.

Recipe Card: How to Devise a Statement of Desired Strategic Position.

Appendices: Toolkit.

Introduction to Appendices.

A. Quick Start.

B. National Research with Personal Perspectives.

C. Brainstorming/Clustering Technique.

D. Weighted Voting Techniques.

E. Media Markets.

F. Future Scan Form.

G. Data Sources for Competitive Research.

H. Attention Board Members and Staff: Develop Your Own Personal Strategic Position.

Index.

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Thomas A. McLaughlin has more than 25 years of experience as a nonprofit manager, trade association executive, and management consultant. He is nationally recognized as an expert in nonprofit mergers and alliances, strategic positioning, and financial management. He is a nonprofit management consultant with Grant Thornton in Boston, and is on the faculty of the Heller School of Social Policy and Management at Brandeis University.

A frequent speaker at nonprofit–oriented events nationwide, he has been quoted in numerous industry and national publications. Tom is a monthly columnist and contributing editor forThe NonProfit Times. He is also the author ofStreetsmart Financial Basics for Nonprofit Managers, 2e and ofNonprofit Mergers and Alliances, both published by Wiley.
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