About the Author.
Section 1: Preplanning.
Section 2: The Logic of Strategic Positioning.
Section 3: The Formal Points of Control.
Section 4: Prepare.
Section 5: Scan Your Future.
Section 6: Scan for Internal Strengths.
Section 7: Decide Where to Be.
Recipe Card: How to Devise a Statement of Desired Strategic Position.
Introduction to Appendices.
A. Quick Start.
B. National Research with Personal Perspectives.
C. Brainstorming/Clustering Technique.
D. Weighted Voting Techniques.
E. Media Markets.
F. Future Scan Form.
G. Data Sources for Competitive Research.
H. Attention Board Members and Staff: Develop Your Own Personal Strategic Position.