Introduction: the need for a new paradigm
The reinspiration model
The way corporations think about competitiveness: is there really a problem?
The origins of the seven well–trodden paths to reinspiration
Corporate reinspiration: what′s in it for the individual?
Path 1: Reinstating a framework of moral authority
Path 2: Refocusing the corporation on collective outcomes
Path 3: Cultivating a common language, idiom and identity
Path 4: Embedding a shared corporate heritage
Path 5: Releasing the flow of ideas: inspiring the asking of the big questions
Path 6: Invoking an aspirational view of the collective future
Path 7: Cultivating corporate mystique
The shape of the reinspired corporation: towards a new dawn
"This book offers insights into practical ways to tap the collective potential of any organisation and justifies careful reading for those with management responsibility, even at department level." – Supply Management
"....an interesting study..." –Business Age