The Authors xix
Introduction: The Strategies Planning Process 1
Step 1 Developing Key Performances Indicators 15
Step 2 Assessing the External Environment 41
Step 3 Assessing the Internal Environment 67
Step 4 Analyzing Strengths, Weaknesses, Opportunities, and Threats 99
Step 5 Generating Ideas 107
Step 6 Testing Ideas 123
Step 7 Formulating Strategies, Goals, and Objectives 133
Step 8 Determining Institutional Readiness for Change 155
Step 9 Implementing the Strategy and Documenting Impacts 163
Step 10 Evaluating and Revising the Plan 171
DANIEL JAMES ROWLEY is professor of management in the College of Business at the University of Northern Colorado.
HERMAN D. LUJAN Herman D. Lujan is the president emeritus of the University of Northern Colorado and is university distinguished professor of business and public policy.