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The New Global Leaders. Richard Branson, Percy Barnevik, David Simon and the Remaking of International Business. Edition No. 1. J-B US non-Franchise Leadership

  • ID: 2215434
  • Book
  • March 1999
  • Region: Global, United States
  • 188 Pages
  • John Wiley and Sons Ltd
Spend some time with three of today's most noted business pioneers and share their secrets for achieving international success. The New Global Leaders takes readers into the private worlds of Asea Brown Boveri's Percy Barnevik, Virgin founder Richard Branson, and British Petroleum titan David Simon to provide rare and candid profiles of how these charismatic leaders have redefined organizational growth and development in the latter 20th century. The authors were granted unprecedented access to these men and the results are as fascinating as they are informative. Readers are treated to personal interviews with these very powerful and very different personalities, each of whom provides a behind-the-scenes account of how he put his company on the global map. Sharing their philosophies, visions, and strategies, they exemplify leadership in an age of rapid and relentless change and provide new models of success for our post-industrial era.
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Preface: Role Models for Tomorrow.

Introduction: Global Leadership.


Richard Branson: The Builder.

Branson's Virgin.

An Interview with Richard Branson.


Percy Barnevik: The Integrator.

Percy Barnevik and ABB.

An Interview with Percy Barnevik.


David Simon: The Transformer.

Transformational Leadership at British Petroleum.

An Interview with David Simon and John Browne.

Conclusion: Practices of Vanguard Companies.
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Manfred F. R. Kets de Vries
Elizabeth Florent-Treacy
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