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The New Global Leaders. Richard Branson, Percy Barnevik, David Simon and the Remaking of International Business. J-B US non-Franchise Leadership

  • ID: 2215434
  • Book
  • March 1999
  • Region: Global, United States
  • 188 Pages
  • John Wiley and Sons Ltd
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If there were an award for outstanding leadership in modern business and you had to pick the candidates, you would do well to include the three men profiled in this book. Each has captured the world′s attention and respect by seeing their company through deep and discontinuous change while transforming it into a first–class, global organization. Along the way, they reinvented global business itself and became models for the successful leader of tomorrow.

Author Kets de Vries was granted unprecedented access to each of these business titans. And he clearly made the most of the opportunities. Here, Branson, Barnevik, and Simon share intimate accounts of how they′ve created and sustained innovation in their organizations while commanding the respect and loyalty of their employees across continents and cultures. For the first time, these pioneers relate their dreams and visions, their approaches to leadership, and their strategies for building and maintaining competitive global organizations staffed with dedicated, enthusiastic people.

Despite their distinctly different personal styles and philosophies, these three men exemplify the combined power of the charismatic and architectural roles of leaders. What they share, and what makes their stories so essential to the study of global leadership today, is their ability to spread their message with passion and conviction and to instill in their employees a greater sense of meaning and purpose in an era rife with cynicism.

But Kets de Vries and Florent–Treacy don′t stop with interviews alone, fascinating as they are. The authors also focus their keen academic abilities on their subjects to offer an informed analysis of exactly what it is that′s made these particular men so successful. With great insight and authority, The New Global Leaders carefully examines the question of what excellent leadership really is. The answer is one that every leader and all those concerned with international business will want to know.
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Preface: Role Models for Tomorrow.

Introduction: Global Leadership.


Richard Branson: The Builder.

Branson′s Virgin.

An Interview with Richard Branson.


Percy Barnevik: The Integrator.

Percy Barnevik and ABB.

An Interview with Percy Barnevik.


David Simon: The Transformer.

Transformational Leadership at British Petroleum.

An Interview with David Simon and John Browne.

Conclusion: Practices of Vanguard Companies.
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Manfred F. R. Kets de Vries
Elizabeth Florent–Treacy
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