"This practical, thorough book on conducting effective market research comes from the person who has more professional experience listening to donors than anyone I know. Bruce Campbell has written a book that will be a very helpful resource for fundraisers and nonprofit executives who want to understand their donors and communicate with them profitably."
¾Christopher Cleghorn, executive vice president for database enterprises, Easter Seals
"I′ve been waiting for this book for a long time. Finally, Bruce Campbell guides us through the mysteries and the mumbo–jumbo of survey research and statistical analysis. If you want to understand why your donors aren′t giving as much as you think they should¾and if you′re looking for ways to persuade them to increase their giving¾this outstanding book will tell you how."
¾Mal Warwick, chairman of Mal Warwick & Associates, Inc., and author of The Five Strategies for Fundraising Success
"It is critical to the growth of any nonprofit that it learn who its donors are, what attitudes they hold, and how to motivate them. This book, based on Bruce Campbell′s years of hands–on experience with a score of successful nonprofits, is full of solid direction regarding how nonprofits can better listen to their donors and other constituents toward this end."
¾Martin Lonsdale, vice president of marketing, World Vision
"With laser–like efficiency, Bruce Campbell applies the highly focused approach of a researcher to the tailored needs of nonprofit decision makers. He has compiled years of valuable experience into this handy book on tapping into the heart and soul of donors. No nonprofit manager should go without it."
¾E. Dale Berkey, president, Berkey Brendel Sheline
Understanding the Many Different Ways to Listen to Your Donors.
An Overview of the Survey Process.
Designing Survey Research.
Designing the Questionnaire.
Designing Individual Questions.
Putting it All Together.
Administering the Survey.
Analyzing the Survey Results.
Preparing an Effective Survey Report.
The Nonprofit Researcher′s Toolbox.
Resource 1: When and How to use a Professional Researcher.
Resource 2: The Nonprofit Researcher′s Toolkit.