Managing Cash Flow. An Operational Focus

  • ID: 2215475
  • Book
  • 352 Pages
  • John Wiley and Sons Ltd
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Focusing on the tangible, cash flow operations that make business work

In business, there are pie–in–the–sky valuation standards like share prices and stock options that have alternately led executives to untold riches and to federal prisons. and then there is cold hard cash–the dollars and cents that pay the bills, keep the tax man at bay, and ensure a company′s ongoing survival. Rob Reider and Peter Heyler redirect corporate attention to core, cash management operation in Managing Cash Flow: An Operational Focus.

The authors′ comprehensive guide focuses on how a corporation can enhance its overall cash position on an ongoing basis. Reider and Heyler identify business functions that too often become ends in themselves–accounts receivable, inventory, administration–and remind readers of a company′s primary goals:

∗ Customer service

∗ Cash conversion

∗ Making money

∗ Survival

Managing Cash Flow: An Operational Focus offers a host of procedures and techniques for applying a cash–flow criterion to all business functions, keeping companies focused on the proverbial bottom line.

Nothing happens in business without measurable, tangible, absolute cash. Rob Reider and Peter Heyler offer a must–have, common–sense guide for keeping companies in the black.
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About the Authors.



Understanding Cash Management.

Managing Cash Flow Receipts and Disbursements.

Planning and Budgeting.

Analyzing the Sales Function.

Cost Reduction Analysis Procedures.

Analyzing Non–Value–Added Functions.

Investing, Financing, and Borrowing.

Planning Cash Flow.

Controlling and Analyzing Cash Flow.


Appendix A Case Study: Managing Cash Flow.

Appendix B Cash Conservation Checklist.


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ROB REIDER, CPA, MBA, PhD, is the President of Reider Associates (Santa Fe, New Mexico), a management and organizational consulting firm. Prior to founding Reider Associates, he was a manager in the Management Consulting Group of Peat, Marwick, Mitchell & Co. (now KPMG.) He is the course author as well as seminar leader of over twenty workshops conducted nationally, and is also the author of the Wiley titles, Benchmarking Strategies: A Tool for Profit Improvement and Improving the Economy, Efficiency, and Effectiveness of Not–for–Profits: Conducting Operational Reviews. He can be contacted at

PETER B. HEYLER, CPA, MBA, is a Principal with Reider Associates and a management consultant and educator with his own firm, PBH Executive Services. He has also been a vice president of finance and administration, treasurer, and chief financial officer for three manufacturing companies, as well as a senior accountant and consultant with Arthur Young & Co. He has authored or coauthored numerous seminar programs–presented both nationally and internationally. He can be reached at
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