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How to Develop and Promote Successful Seminars and Workshops. The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences. Edition No. 1

  • ID: 2215691
  • Book
  • November 1990
  • 288 Pages
  • John Wiley and Sons Ltd
A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn:

How to select a marketable subject and test market any seminarfor about $1,000 or less

How to develop a dynamic program and effective programmaterials

How to create a powerful, registration producing marketingstrategy and design winning promotional materials

How to assess promotional effectiveness and fine-tune marketingto increase sales

How to evaluate and choose where and when to conduct your seminaror workshop

How to select hotel and conference facilities

How to price your program to ensure maximumregistrations/profitability

How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices

How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
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How to Select Seminar Topics That Sell.

Marketing and Promotion.

How to Design and Write Promotional Materials That GetResults.

Single Program Brochures vs.

Seminar Catalogs.

How to Select and Rent Mailing Lists.

When to Mail Seminar and Workshop Promotions.

The Capture Ratio: Calculating Expected Direct MailResponse.

Promoting Seminars with Advertisements.

Where and When to Hold Seminars and Workshops.

Selecting Hotels and Conference Facilities.

Pricing Your Program.

Added Profits: Successful Back-of-the-Room Selling.

Promoter, Presenter, and Participant.

The Winning Program.

Conclusion.

Index.
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Howard L. Shenson
Note: Product cover images may vary from those shown
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